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Posts by arthur123
Name: Arthur
Joined: Sep 30, 2021
Last Post: Aug 12, 2022
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From: Viet Nam

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arthur123   
Aug 12, 2022
Writing Feedback / If a product is good enough or it meets people's needs, advertising is unnecessary. Opinion essay [4]

Ielts essay about advertising



If a product is good enough or it meets people's needs, people will buy it. Therefore, advertising is unnecessary and no more than an entertainment, what is your opinion?

Many people believe that a customer will purchase a product they see as compatible with their requirements, as a result, advertisement is redundant and just serves to entertain people. In my opinion, this idea is seriously flawed as I will explain further in this essay.

Firstly, advertising informs people of the various choices they have. Were it not for the promotions people often see, they would not know about other product that may serve them better than the one they are currently using. A housewife in Vietnam, for example, keeps buying a type of industrial fish source as she thinks that it does fine for her family. However, through the advertisement on television about a type of traditional fish source which is higher in quality, this woman can make a wiser choice to improve her family's daily meals. Thus, customers are given the chance to realize a better product that serves the same purpose.

Further, advertisement makes the market more competitive and the main beneficiaries of which are customers. One of the deciding factor in each purchase is the price and companies often compete in terms of this element. Usually, the main tool they use to propagate their competitively priced merchandise is advertisement; therefore, customers will benefit from this. If there is no advertisement, then, it is likely that there is no need for a company to make their product competitive as buyers are unaware of the prices their rivals offer.

In conclusion, the idea that advertising is worthless is seriously flawed. Maybe customers will find products they assume are good enough in any supermarket they visit; however, access to even higher-quality ones with better price options can only be provided through advertisement.
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