Essays / How to write essay - "Architectural Business Strategy" [5]

Guys thank you for the advice.
No I am not architect and not planning to be architect also. I want to write essay about business or management. I think it's something new if I write relation about architect and business. From here I want to show that architectural is a good business and make idea about "good design good business" but I am still confuse from where I must start.

Do I need to explaint about what is architect first and continue with what strategy that we must implement in architectural so architect become a good business and how's the impact. Pls advice.