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Posts by Nicoleliu
Joined: Apr 13, 2012
Last Post: Apr 16, 2012
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From: China

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Nicoleliu   
Apr 13, 2012
Undergraduate / 'I am advertising' - your academic and personal interests and goals [5]

This is my first time to writing an admission essay.I will appreciate any suggestion and comment. Thank you!

My interest in advertising came from an advertisement that I have seen several years ago. It is an advertisement for McDonald's, in which a man drives into the drive-thru at night to buy a muffin and a cup of coffee, but he doesn't stop the car, instead, he keep driving around the restaurant and murmuring his order. The waitress was wondering why he is doing so until she sees a little baby lying and sound sleeping on the back seat. Then she lowers her voice and starts getting pieces of his order as every time he passes the microphone. After five rounds without a stop, the man drives away with his order contently and the baby is still sound sleeping. In this advertisement, McDonald's thoughtful service is showed everywhere and it inspires me to make a touching advertisement like that.

After reading several advertising books, I have known that advertisement is a way of marketing which various and comprehensive abilities are needed, and those abilities are actually what I lack of. So I decided to engage in advertising studying or in a relative field. Before I am capable of pursuing my career, I need to push myself hard to absorb knowledge and develop skills. Additionally, serving internship in real advertising agency is necessary for job-seeking. I hope after graduate, I can speak to myself that I am good enough to be an advertiser.

Apart from studying, I hope I could live a real college life, getting involved in diverse activities and making bunches of friends. I always have this dream to see the world outside my own, and I want to prove that I am strong enough to live by myself. Becoming a true grownup is what I am going to be When I finish college.

As to personal interests, since I am living in a small city, usually, I like riding around the city and exploring it, to check out what is new in town. Whenever I am on the street, my eyes involuntarily fall upon the advertisement boards, in which I see recent innovations and change, or the décor of a store that tells me what the store is selling. During holidays or long vacations, I would like to go on a travel to a metropolitan city like shanghai where I can feel the extraordinary world and hope my someday I could develop my career in a place like this, or to visit natural scenery where I can empty my mind, enjoy the freedom, and get myself refreshed.

What I love about advertising is recommending and sharing. I will not recommend things before I have tried. When I recommend something to my friends, I want them to share the enjoyment that it will bring to them. Moreover, each time I recommending, I am advertising. I like to try different new things, and share to people.

Thank you very much~~
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