Research Papers / Market Segment and Target Market [5]

hi, thanks for the reply.

here is what i asked to do:

4 - MARKET SEGMENTATION AND TARGET MARKETING (1000 words)
Here, your discussion should focus on determining who will be the target market within Japan market and should address the following:

- Identify how you intend to segment the target market and the rationale for choosing specific segmentation variables / bases (e.g., demographic, geographic, psychographic).

- It is advisable to use a combination of factors to identify potential segments within the market.

- Please note it is not necessary to use every segmentation variable/base. Once again, the use of tables and diagrams is recommended.

- From your analysis of potential segments you must identify one segment as your target market

- Clearly indicate the size of the potential market.

where and how do i start?

appreciate your help.

regards.

Research Papers / Market Segment and Target Market [5]

i would go for diversity!