Posts by Thu Pham

Thu Pham

Jan 29, 2017

Scholarship / Studies on disease prevention - MY STUDY PLAN FOR COMMON WEALTH SCHOLARSHIP [4]

Hi,
I am not versed enough to spot any grammar mistake or to edit it directly. I just share my feelings about it that hope to be helpful to you:

1. My overall impression is that you tried to put answers of all respective questions piece by piece into the same essay rather than to tell a story. I think it'd be better if you can re-arrange your info to make the essay more comprehensive and connected.

2. You mentioned that social hub and diverse cultures are your motivations to study in Kenya so that you can learn from other backgrounds.
It is quite general. It should be more specific in term of how your study experience in Kenya supports your job in future, etc.

3. "My future career prospect depends greatly on the success of this scholarship" sounds like you can't succeed without this scholarship. From my understanding, the admission committee may argue that you can find another reasonable program to help you with advanced qualification and career. Besides, your supporting sentences about future plan seem not to be link strongly with your thesis statement" depends greatly on the success of this scholarship".

Thu Pham

Jan 29, 2017

Graduate / On my way to the Master's program in Digital Marketing in Smurfit School [2]

Please state your reasons for wishing to undertake this programme? Ideally, how would you like to see your career develop over the next 5 years (maximum 300 words)

Please help edit and let me know your feeling when you read my essay!!

Thanks guys!!!

the thirst for knowledge

Started my career as a strategic planner, I have witnessed the fast growing digital penetration in Vietnam. Despite taking 101 courses, I have realized that being successful in the digital era requires more than the basics. Therefore, the thirst for knowledge has reinforced my decision to enroll in the Master's course in Digital Marketing.

A comprehensive view of digital marketing is my educational goal. Not being well equipped with in-depth knowledge, I struggled to evaluate, articulating values of digital platforms to make connections with brand's expectation. Consequently, I failed to convince clients of impacts of digital solutions on their brand objectives in my past projects for skincare and pharmaceutical segments. Such failures have motivated me to choose your excellent program offerings that focus on not only practical digital planning skills, technology updates, but also strategic thinking to adapt brand communication through digital media.

Networking together with knowledge exchanges is another study driver. During the time working with Indian and British colleagues, they have shared with me the differences in media behavior and digital advances from their countries. The curiosity about those has turned into a wish to adopt some in Vietnam context for more effective communication planning and efficient reporting process. At Smurfit School, where 50% are international students across nations, there is no better place for me to discuss with and earn invaluable learnings from other peers.

After graduation, my professional 5-year goal is to manage and take initiatives in digital business development at FMCG organization. In such roles, both of the enthusiasm for digital marketing plus my strength at systematic and analytical thinking are conjoined to position myself. Being able to work in emerging markets is more attractive, due to occurrences of digital struggles and opportunities. This is believed to boost my self-growth and energise my job passion.