Posts by Ianthexx

Ianthexx

Feb 27, 2017

Graduate / USC Marshall / What's the hardest thing you have ever done? [3]

Hi all,
I'm applying the MS in social entreprenuership program of USC. Here is my requested essay. Any comments will be appreciated : )

Essay Question: What's the hardest thing you have ever done? (300 word limit)
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Youth Speak Project in AIESEC Mainland of China

Honor and fear both arrived when I was promoted to direct the Youth Speak Project in AIESEC Mainland of China. Proposed by this non-profit organization run by and for the youth, this campaign was aimed at figuring out how young adults prefer to engage with the implementation of Sustainable Development Goals through an online survey co-developed by the UN General Secretary's Envoy on Youth. The result is beyond surprise: 12,392 Chinese young adults answered the survey, doubling the expected goal and ranking at the first place among chapters at 126 countries and territories.

This is the most difficult task of my life because I had to entice the young adults who were barely interested in social relevant topics. The research conducted in 37 cities indicated a poor awareness of SDGs among Chinese college students. Accordingly, I decided to popularize SDGs by channeling viral communication strategies into 2 campaigns initiated on Weibo, the most influential social media in China. Then, I volunteered to chair the 2 AIESEC regional induction conference, appealing more than 1,000 freshmen to join in the campaign. With no advertising budget, I realized that the endorsement from United Nations could give us much needed exposure. Through cooperation with UNDP China, our project gained credibility, celebrity involvement, and sponsorship from Weibo PR team who presented our visualized survey to the targeted audience by the hashtag algorithm. Eventually, the campaign post was seen by more than 100,000 individuals.

Challenging as this journey is, it built my creative thinking to execute my ideas, honed my social media marketing skills to effectively communicate with the audience, and established the empathy as a team leader to make decisions bearing interests of the non-profit and for-profit stakeholders.

Ianthexx

Feb 25, 2017

Scholarship / Paper for a Business Scholarship my school is offering - my involvement in the School of Business [5]

Hi Jonathan,

Here are my thoughts on your paper

1. The length.I think you should only keep the part that most relate to the scholarship. For example, one academic and one professional experience that can demonstrate your capacity and uniqueness. I mean, presumably, every candidate for Biz school has the similar course and working experience, why should the committee offer you the scholarship? Like the @holt say, extending the Dean' list part might help to prove your eligibility.

2. I know it's not in the requirement. But if there are room, I'd illustrate how my career goal will be accelerated by this funding and how, in the future, I can contribute to the school and society after helped by this funding.

Ianthexx

Feb 24, 2017

Graduate / Persevering my dream. Self Introduction Letter for Graduate School. [5]

Hi Ana,

I understand that we want to prove our candidacy with details. But given that the adult attention span(8 seconds), and the time that the reviewer spends on each essay, I think it could work better if you curtail the unnecessary details and enrich the part that mostly relates to the program.

Try to start with how your family and experience made you want to prosper in this field. (be interesting yet concise)
Why choose a dual major(briefly)?
How you manage 2 subjects(prove your academic capacity) while determining to further in Nutrition( the motivation for master degree)?
What have you done professionally to prepare you entering the master program? (working experience)
Then, doing some researches on this school so you can write a persuasive " why school" part.

P.S. I find that the PS writing tips offered by JUH Pre-health are extremely insightful, skewer the problem in essay writing.

Ianthexx

Feb 23, 2017

Graduate / 350 words|Personal Statement for MS in Entrepreneurship and Innovation of USC [3]

my career goal is not some kind of epiphany

Hi all,
I'm currently applying the Master of Science in Entrepreneurship and Innovation of Marshall School of Business, USC.
I appreciate all the comments on my essay, especially the cohesiveness since i want the screening committee to follow my thread and avoid unnecessary ambiguity.

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# Essay Question: Why do you want to earn a Master of Science in Entrepreneurship and Innovation, and how does it help you reach your next career goal? How does your prior education and experience fit with our program? (400 words)

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After building upon my social media marketing skills in a non-profit organization, I began to explore the fashion and fine art industry in Beijing. Through working with a diversity of foreign designers, I discovered that though a wealth of talents had the ambition to launch their ls, few of them had the industry sources and business savvy to concretely realize it. Inspired by this insight, I was cognizant of my short term career goal is to co-establish a studio with emerging designers and make foray into China.

In order to find out how to connect the creative force with the Chinese market demand, I entered YOOX NET-A-PORTER Group as the first undergraduate intern. Mentored by both the marketing team and PR team, my marketing and data analytic skills was sharpened through marketing reports and social media campaigns promoting emerging designers. Nonetheless, from cooperation with several Los Angeles designers, I noticed that a powerful digital marketing strategies can help the company to target and communicate with the customer, yet a strategic management of the studio, manufacturing and supply chain are prerequisite to growing from a start-up atelier to an international trend-setter.

While my past experience prepared me with a deep understanding of Chinese luxury market and basic business skills, I have to gain a rigorous training in general and entrepreneurship management applicable to multiple platforms. Courses from MSEI program such as Leading Innovation and Change and Cases in New Venture Management will provide these skills and a solid business background for me. In addition, through case analysis and project management with the extraordinary student body of Marshall School of Business, I will be offered different perspectives on dealing with real world problems.

Besides the academic excellence, being in Los Angeles can expose me to a wealth of fashion industry resources. At the covetable location of USC Park Campus, I will gain hands-on experiences by internships at start-up and established lifestyle brands. The credibility of Marshall School of Business graduate, along with the powerful Trojan network, will drive meetings with potential investors to embark on my entrepreneur journey. Last but not least, my past experience in non-profit and for-profit sector, combing with passion for introducing emerging Los Angeles designers to China, would be an asset to the Marshall School of Business.

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My concern about this essay:

1.Are the first and second paragraphs too long to be read as a background story? I want ot to solidly prove to the academic that my career goal is not some kind of epiphany but a decision made from experiences and evaluation, yet on the other hand, I'm afraid it's not concise enough.

２. I have to gain a rigorous training in general and entrepreneurship management applicable to multiple platforms.
Is this sentence, as the motif of academic purpose, bit ambiguous regarding on the multiple platforms?

3. Last but not least, my past experience in non-profit and for-profit sector, combing ...

Due to the words limitation, I'm afraid the ending sentence might be a liite curt,but I want to state to the committee what I can do for the Marshall as a future student. So, how do you think?

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marshall.usc.edu/msei
This is the overview for this program for anyone who is interested in.