phamkhanhlinh
Dec 20, 2021
Writing Feedback / Advertising money: press, cinema, outdoor, radio and TV - my essay for IELTS [3]
The table illustrates how much money was spent with the aim of advertising in terms of four categories: press, cinema, outdoor, radio and television of four car firms in the UK during 2003. Overall, while the expenditure on TV for advertising was the highest, the lowest can be seen in cinema.
By summing the number of millions of dollars in each row, further insight can be found from the data. Renault came top of the list on account of having the largest volume of money used for advertising, at 132 million dollars. Meanwhile, Rover Vauxhall and Cetirizine invested the same amount of money, precisely 100 million dollars in marketing the products. As can be seen, it is 15 million dollars that four car enterprises allocated on radio.
The marketing strategies of Renault and Rover mainly concentrated on press and TV, when Renault spent 45 million dollars for press, 59 million dollars for TV and Rover paid 38 million dollars for press and 45 million dollars for TV. Meanwhile, Vauxhall and Cetirizine employed television as a dominant way of advertising, at 65 and 75 millions of dollars in turn. On the contrary, the expenditure on cinema incurred the smallest figure. There was 6 and 5 millions of dollars allocated by Renault and Vauxhall on cinema in terms of advertising, whereas there was almost no money spent on by the rest.
expenditures on advertising in UK's car companies
The table illustrates how much money was spent with the aim of advertising in terms of four categories: press, cinema, outdoor, radio and television of four car firms in the UK during 2003. Overall, while the expenditure on TV for advertising was the highest, the lowest can be seen in cinema.
By summing the number of millions of dollars in each row, further insight can be found from the data. Renault came top of the list on account of having the largest volume of money used for advertising, at 132 million dollars. Meanwhile, Rover Vauxhall and Cetirizine invested the same amount of money, precisely 100 million dollars in marketing the products. As can be seen, it is 15 million dollars that four car enterprises allocated on radio.
The marketing strategies of Renault and Rover mainly concentrated on press and TV, when Renault spent 45 million dollars for press, 59 million dollars for TV and Rover paid 38 million dollars for press and 45 million dollars for TV. Meanwhile, Vauxhall and Cetirizine employed television as a dominant way of advertising, at 65 and 75 millions of dollars in turn. On the contrary, the expenditure on cinema incurred the smallest figure. There was 6 and 5 millions of dollars allocated by Renault and Vauxhall on cinema in terms of advertising, whereas there was almost no money spent on by the rest.
This is a table for wirting
