LamiaNoshin
Sep 7, 2024
Graduate / SOP/Motivation Letter for Design Academy Eindhoven [4]
Merged:
This is the statement of purpose for my application to DAE. (Statement describing your motivation and expectations concerning the programme and your studies at Design Academy Eindhoven, including your professional expectations after completing your study.)
I am looking for advice on how to make it sharper and if it clearly describes the motivation and expecatations. I rewrote this and I thonk it's way to long. Is it really way too long because ther's no word limit.I tried to answer all the questions they put on the requirements. I just want to know if I'm on the correct path and how can I make it better. Please feel free to give any kind of suggestions. Anything that you know.
Dear Concern,
My name is Lamia Noshin and I am writing this motivation letter with great interest in the Master's of Design program at the Design Academy Eindhoven. I am a Fine Arts graduate and a self-taught Graphic Designer. Currently, I am occupied as a Senior Staff Designer at Ollyo, a software company in Bangladesh. With a profound interest in the Design field and a strong desire to delve deeper, I am eager to contribute to your esteemed program.
My connection with art and culture was deeply rooted to my environment and family values. I started my journey of drawing classes from my father which gradually led me to study Bachelor's of Fine Arts. I chose Sculpture as my major according to the perception of good understanding in drawing and media experimentation. While no other department in Fine Arts faculty offered a long term course of "Personal Projects", I personally found this course extremely thoughtful included along with all other courses in this department. My graduation in Sculptures helped me have a deep understanding of drawings, visual language, three dimensional forms, and allowed me to explore various new media.
During my graduation I took part in several extra curricular activities such as volunteering in film festivals and exhibitions. These helped me in the long term growth of different perspectives on art. Involving in different type of activities during my foundation years had helped me look through the boundaries and made me feel interested in typography and collage art. This led me work on my first experimental typography project and a few collage art projects. On these project I learned a lot about digital media and composition and soon it made me delve deeper into the design field. I later took part in several internships by the end of second year which included an advertising agency. The agency environment was a new opportunity to work in an open field of real time businesses. However, a year later after my internship I started working part-time in a digital marketing agency. These internships and part-time jobs helped me hone my skill in the Adobe suite and a few other design softwares. Meanwhile I also participated in a voluntary self learning initiative called "A Design A Day" where me and some of the industry designers discussed and worked on design fundamentals. It also included a course in motion design that helped me get the basic knowledge of motion designing as well. Simultaneously, I also participated in several other workshops organized by the Sculpture Department which played an important role in developing my understanding of the visual language. All the skills I developed from the jobs and voluntary sessions later helped me enrich the visual culture of my departmental courses.
After my graduation in 2022, I started working as a freelance Graphic Designer. I contributed to a several Branding & Marketing assets for "Airtel", "BATA" and other local businesses. As much as I enjoyed working on these projects, I also felt a little skeptical because I wanted to experiment on a much wider market. Afterwards, I applied at "Ollyo" - one of the leading software companies in Bangladesh and started working as a visualizer there. Working here helped me enrich my visual language on a different level. I started serving in brand materials and marketing essentials for platforms like "WordPress" and "JOOMLA" and gradually shifted into branding for the products that are being served worldwide. My eyes for design was to always experiment and solve problems that has been quite satisfactory till now. I eventually contributed in the motion department as well where I had the opportunity to do two entire promotional projects by myself. It's been three years and I am serving a SAAS product now along with the other web industries as a "Senior Staff Designer". Along with the creative department I didn't miss the chance to brainstorm over UI as well. I did a couple of layouts for JOOMLA industry for a while and it only made my branding and creative eyes more skillful. I also contributed as a volunteer in a recent tech conference held by OLLYO in Bangladesh where we talked about the future of web industry and digital products. Also, during my daily practice of branding I started creating a visual Identity for Tote Bags out of my love for tote bag usage. Halfway through the branding I ended up having my own little startup named "Toteness" that sells tote bags nationwide and completed my branding project on that.
My reason for applying in DAE is its experimental approach to design, encouraging students to explore across disciplines. According to my research, this school emphasizes self-directed learning and offers a curriculum that allows students to explore their own interests and niche compared to most of the other design schools. The projects are often highly individualistic which gives students the freedom to pursue personal passions and push creative boundaries. Standing as one of the top design schools across the globe, this institution would be perfect for me to meditate over my studies and make progress in my design field.
I chose "Contextual Design" as my esteemed course for Master's degree in order to navigate myself as an interdisciplinary and hybrid practitioner. Throughout my journey as a designer, I have developed a strong foundation in practical skills. However, I have come to realize that these skills alone are not sufficient to cultivate the power of imagination and creativity that I seek. I often feel constrained in my ability to explore new ideas and approaches. Corporate environments, while valuable in honing specific skill sets, often lack alignment with the kind of experimentation and innovation that I am passionate about. This mismatch has limited my ability to truly push the boundaries of my design works like experimental typography, designing based on culture and society.Moreover, in my country, the absence of specialized design schools makes it even more challenging to broaden my perspective and engage with the diverse contexts that can shape design. Without access to structured learning and a creative academic community, I find it difficult to nurture a deeper understanding of how design can be applied in more experimental, societal, and meaningful ways, specially in my career.
Studying Contextual Design at DAE would give me the opportunity to break free from these limitations and engage in a more exploratory, interdisciplinary environment. I am eager to expand my understanding of design beyond the corporate framework, learn from diverse perspectives, and contribute to society by rethinking design's role in addressing contemporary challenges. This program would allow me to experiment with new methodologies and concepts, enriching both my practice and my ability to give back through innovative, socially conscious design.
As for my career aspirations, I am deeply committed to bringing the knowledge and lessons I gain at DAE back to my country. My ultimate goal is to establish a design studio in my country that provides space for individuals who wish to express their design ideas but lack the opportunities due to limited access to design education. In my country, many people are unaware of the vast ways in which design can be explored-through context, psychology, behavior, and more. As a result, their creative voices often remain unheard amidst mainstream artistic expressions. My design studio would aim to nurture these individuals, helping them articulate their ideas and develop their unique design voices. It would become a platform for those whose creativity is overshadowed by conventional artistic norms, empowering them to innovate and contribute to the design field.
Furthermore, I am eager to collaborate with and learn from talented professors, students, and professional designers on a global stage. I believe that exposure to diverse cultures and ideas will not only enrich my own design perspective but also enable me to represent my culture through the lens of Contextual Design. I also look forward to gaining practical experience by working in professional design studios. This hands-on experience would be invaluable in helping me contribute to the growth and development of the design industry in my home country. Therefore I believe this program is the perfect opportunity for me to learn and open new doors to achieve the goals I have for myself and my community.
Merged:
Rewriting Motivation Letter for Design Academy Eindhoven
This is the statement of purpose for my application to DAE. (Statement describing your motivation and expectations concerning the programme and your studies at Design Academy Eindhoven, including your professional expectations after completing your study.)
I am looking for advice on how to make it sharper and if it clearly describes the motivation and expecatations. I rewrote this and I thonk it's way to long. Is it really way too long because ther's no word limit.I tried to answer all the questions they put on the requirements. I just want to know if I'm on the correct path and how can I make it better. Please feel free to give any kind of suggestions. Anything that you know.
Dear Concern,
My name is Lamia Noshin and I am writing this motivation letter with great interest in the Master's of Design program at the Design Academy Eindhoven. I am a Fine Arts graduate and a self-taught Graphic Designer. Currently, I am occupied as a Senior Staff Designer at Ollyo, a software company in Bangladesh. With a profound interest in the Design field and a strong desire to delve deeper, I am eager to contribute to your esteemed program.
My connection with art and culture was deeply rooted to my environment and family values. I started my journey of drawing classes from my father which gradually led me to study Bachelor's of Fine Arts. I chose Sculpture as my major according to the perception of good understanding in drawing and media experimentation. While no other department in Fine Arts faculty offered a long term course of "Personal Projects", I personally found this course extremely thoughtful included along with all other courses in this department. My graduation in Sculptures helped me have a deep understanding of drawings, visual language, three dimensional forms, and allowed me to explore various new media.
During my graduation I took part in several extra curricular activities such as volunteering in film festivals and exhibitions. These helped me in the long term growth of different perspectives on art. Involving in different type of activities during my foundation years had helped me look through the boundaries and made me feel interested in typography and collage art. This led me work on my first experimental typography project and a few collage art projects. On these project I learned a lot about digital media and composition and soon it made me delve deeper into the design field. I later took part in several internships by the end of second year which included an advertising agency. The agency environment was a new opportunity to work in an open field of real time businesses. However, a year later after my internship I started working part-time in a digital marketing agency. These internships and part-time jobs helped me hone my skill in the Adobe suite and a few other design softwares. Meanwhile I also participated in a voluntary self learning initiative called "A Design A Day" where me and some of the industry designers discussed and worked on design fundamentals. It also included a course in motion design that helped me get the basic knowledge of motion designing as well. Simultaneously, I also participated in several other workshops organized by the Sculpture Department which played an important role in developing my understanding of the visual language. All the skills I developed from the jobs and voluntary sessions later helped me enrich the visual culture of my departmental courses.
After my graduation in 2022, I started working as a freelance Graphic Designer. I contributed to a several Branding & Marketing assets for "Airtel", "BATA" and other local businesses. As much as I enjoyed working on these projects, I also felt a little skeptical because I wanted to experiment on a much wider market. Afterwards, I applied at "Ollyo" - one of the leading software companies in Bangladesh and started working as a visualizer there. Working here helped me enrich my visual language on a different level. I started serving in brand materials and marketing essentials for platforms like "WordPress" and "JOOMLA" and gradually shifted into branding for the products that are being served worldwide. My eyes for design was to always experiment and solve problems that has been quite satisfactory till now. I eventually contributed in the motion department as well where I had the opportunity to do two entire promotional projects by myself. It's been three years and I am serving a SAAS product now along with the other web industries as a "Senior Staff Designer". Along with the creative department I didn't miss the chance to brainstorm over UI as well. I did a couple of layouts for JOOMLA industry for a while and it only made my branding and creative eyes more skillful. I also contributed as a volunteer in a recent tech conference held by OLLYO in Bangladesh where we talked about the future of web industry and digital products. Also, during my daily practice of branding I started creating a visual Identity for Tote Bags out of my love for tote bag usage. Halfway through the branding I ended up having my own little startup named "Toteness" that sells tote bags nationwide and completed my branding project on that.
My reason for applying in DAE is its experimental approach to design, encouraging students to explore across disciplines. According to my research, this school emphasizes self-directed learning and offers a curriculum that allows students to explore their own interests and niche compared to most of the other design schools. The projects are often highly individualistic which gives students the freedom to pursue personal passions and push creative boundaries. Standing as one of the top design schools across the globe, this institution would be perfect for me to meditate over my studies and make progress in my design field.
I chose "Contextual Design" as my esteemed course for Master's degree in order to navigate myself as an interdisciplinary and hybrid practitioner. Throughout my journey as a designer, I have developed a strong foundation in practical skills. However, I have come to realize that these skills alone are not sufficient to cultivate the power of imagination and creativity that I seek. I often feel constrained in my ability to explore new ideas and approaches. Corporate environments, while valuable in honing specific skill sets, often lack alignment with the kind of experimentation and innovation that I am passionate about. This mismatch has limited my ability to truly push the boundaries of my design works like experimental typography, designing based on culture and society.Moreover, in my country, the absence of specialized design schools makes it even more challenging to broaden my perspective and engage with the diverse contexts that can shape design. Without access to structured learning and a creative academic community, I find it difficult to nurture a deeper understanding of how design can be applied in more experimental, societal, and meaningful ways, specially in my career.
Studying Contextual Design at DAE would give me the opportunity to break free from these limitations and engage in a more exploratory, interdisciplinary environment. I am eager to expand my understanding of design beyond the corporate framework, learn from diverse perspectives, and contribute to society by rethinking design's role in addressing contemporary challenges. This program would allow me to experiment with new methodologies and concepts, enriching both my practice and my ability to give back through innovative, socially conscious design.
As for my career aspirations, I am deeply committed to bringing the knowledge and lessons I gain at DAE back to my country. My ultimate goal is to establish a design studio in my country that provides space for individuals who wish to express their design ideas but lack the opportunities due to limited access to design education. In my country, many people are unaware of the vast ways in which design can be explored-through context, psychology, behavior, and more. As a result, their creative voices often remain unheard amidst mainstream artistic expressions. My design studio would aim to nurture these individuals, helping them articulate their ideas and develop their unique design voices. It would become a platform for those whose creativity is overshadowed by conventional artistic norms, empowering them to innovate and contribute to the design field.
Furthermore, I am eager to collaborate with and learn from talented professors, students, and professional designers on a global stage. I believe that exposure to diverse cultures and ideas will not only enrich my own design perspective but also enable me to represent my culture through the lens of Contextual Design. I also look forward to gaining practical experience by working in professional design studios. This hands-on experience would be invaluable in helping me contribute to the growth and development of the design industry in my home country. Therefore I believe this program is the perfect opportunity for me to learn and open new doors to achieve the goals I have for myself and my community.
