Writing Feedback / Advertisement is not a waste of money but an effective method of sales promotion [3]

Some people believe that advertisement is a waste of company's money and energy. Most consumers know what they need and don't pay much attention on advertisements, so the advertisement has little effect but cost too much. However, I disagree with the statement because I consider that advertisements have their own special use.

On one hand, advertisements can send useful and opportune messages for new products and new shops. When a new product comes into being or a new shop starts business, people can hardly know if there is not an advertisement about it. So, advertisement is necessary to propagate a new thing. It can be a useful promotion to tell all people to have a try on it.

On the other hand, people who know what they want to buy may not actually determine that which brand they will choose or where they want to go for purchase. Advertisement can help these consumers exactly. For instance, my sister wanted to buy a pair of new boots. She called me to ask which shoe store is economical. I just remembered an advertisement I see on the newspaper several days before. It is said that boots in "The Happiness Market" is selling at a discount. So I told my sister to go there and she did.

Anther factor shows that some interesting advertisements can make people happy and impressed them to be potential consumers. They will keep the brand and the product in mind. Some day when they need some similar products, they will choose to buy the product in the interesting advertisement. Even when their friends or relatives need those things, they can also an oral promotion for the product.

Actually, advertisement is so expensive that makes some company cannot afford it. Also, it must take much energy to create an impressive advertisement. But I think the money and energy pay for the advertisement is worthwhile for a company.

So, as I see it, advertisement is not a waste of money or energy but an effective method of sales promotion.

Writing Feedback / TOEFL EASSY-- the ability of planning and organizing is essential for young [4]

Have you ever feel tired to deal with too many things in life? As the society is getting ahead, most young people are facing fierce competition and challenges. They want to make everything perfect but they usually feel lost because they don't know which the most important thing is, what should be done first or what can be abandoned. Intelligent people will arrange all these things in a clear order and acquire their achievement successfully. So, I think the ability of planning and organizing is necessary for young people today.

First, planning and organizing can make people concentrate on crucial things they should do. Young people always have their own dreams. They must spend a lot time and try their best to realize their dreams. But modern society is filled with temptations which can distract their attention. However, if they have a long-time schedule and short-time plan at the beginning, they exactly know what they should do at any time. So, people who have planed and organized things they should do can insist on their goals and keep striving for it.

Second, planning and organizing can make life plentiful. Some people may consider that planning and organizing is a waste of time for the changing life. We cannot know what will happen in the future. But I don't think so. Take my experience for an example. As I start my university life, I didn't know what to do and waste a lot of time. I just know I want to be a successful person in the future. Until I had a dream of studying abroad, I started to make a detailed plan for everything I should do, such as preparing for this exam and improve communication skills, and organize their orders. Then I did each thing one by one as the plan said. My life became plentiful.

Finally, planning and organizing can make people work efficiently. While we do one thing in a detailed plan, we need not to consider what to do next. Without other things in mind, people can do something quickly.

In modern life, leadership, which contains the ability of planning and organizing, plays a significant role in one's career. So, this ability is actually indispensable for young people.