Research Papers /
Market Segment and Target Market [5]
hi, thanks for the reply.
here is what i asked to do:
4 - MARKET SEGMENTATION AND TARGET MARKETING (1000 words)
Here, your discussion should focus on determining who will be the target market within Japan market and should address the following:
- Identify how you intend to segment the target market and the rationale for choosing specific segmentation variables / bases (e.g., demographic, geographic, psychographic).
- It is advisable to use a combination of factors to identify potential segments within the market.
- Please note it is not necessary to use every segmentation variable/base. Once again, the use of tables and diagrams is recommended.
- From your analysis of potential segments you must identify one segment as your target market
- Clearly indicate the size of the potential market.
where and how do i start?
appreciate your help.
regards.