Scholarship / Chevening - STUDYING IN THE UK QUESTION; three courses - relation to the previous experience, future [5]

Hi, I'm applying for Chevening Scholarship, i would like to get some advices and feedbacks regarding my Study Plan essay. I am applying for MA Kings College London - Digital Culture and Society and Cardiff University - Digital Media and Society.

Q: Outline why you have selected your chosen three university courses, and explain how this relates to your previous academic or professional experience and your plans for the future.

I do not want to be just a part of savvy consumer for social media by the fact that Indonesia has been dominating social media statistics consumers. Moreover, it is evolving to include social movement, political campaigns, creative industries and even e-commerce. Still, those mind-blowing facts have intrigued me to think; what can be achieved with these social media populations? What else can be done with a vast number of populations in this virtual world? Then I found my answer that I do really want to take a part and involve as a futurist in the development of digital media. Moreover, I believed that I could contribute more for the development of creative industries in Indonesia that has been emerging for the past decades and shapes a clear direction to realize that.

I always have the curiosity about how media and technology are going to lead us in the future of society: the way of people interacting to each other. The major form of communication evolved distinctively into a new format of media that has been digitalizing.

Following my curiosity and interests, in my final year project assignment I conducted a research about how digital games nowadays considerably changing the way children play; compared to Indonesian traditional games which has became less popular recently than 10 years ago, while children have more time spent on playing with their peers. I found that the children are being encouraged towards digital media and video games because they were given by their parents as it is easier for parents when trying to entertain children. As a Visual Communication Design student majoring in Advertising, I designed an integrated campaign which consists of parents as the second target while the primary is the children and introduces them towards traditional games.

Working in advertising agency means to influence and get to know on how people behaving based on what they have perceived. Having earned good experiences from working at various advertising agency, I was invited to work as head of design and creative marketing division in Digital Out-of-Home media as I graduated from college. I see a bright future of Digital outdoor advertising as a powerful media because the internet has transformed it into a new form of mass-media. People will get a rapid and direct information about what currently happening while commuting in the road as they spend most of their time in outdoor.

With a solid background and various work experiences in digital media that focusing on how people interact, I felt the need to further equip myself with a study to get insight the role of digital media at my chosen universities as they will bring me to understand how technology interplays culture and social elements.