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(professional designer and design entrepreneur) - My cover letter


koniciwa 1 / 3  
Feb 8, 2012   #1
Dear all,
First of all, I would like to say hello to everybody. this is my first post =)
I need help about my motivation letter to a Master's program at A University.
I feel that I am not good at it. I am not sure about the format of the letter even, whether it should be in letter format or in an essay format.

Any critics are welcomed, please do not hesitate to comment.

The program states that the motivation letter should address at least the following questions:

Why am I applying for admission to this particular degree programme?
Why should I be admitted?
What interests me in the International Design Business Management programme?

Thank you in advance for your help!

P.S: To shorten I skip some paragraphs

Maybe you notice the structure follows as :

- My latest experiences
- Out comes from my latest experiences
- These outcomes make me study the program
- How fit your program to my desires
- What I aim afterwards
- Why should I be admitted, experiences ( in addition to experiences above, my previous experiences are...)


"
By my definition, a "substantial accomplishment" doesn't have to change the world, but it does have to make a change in your life. I would like to tell a milestone in my life to explain my desire to study BM at A University.

While three friends and I were sitting at a bar in December 2010, we were talking about my problems with handymen. Surprisingly this simple conversation turned into a web based service design project named ....(Telling about the accomplishment)

Besides, I continued my professional life in T, which is a company producing electronics accessories such as tablet cases, till 1st of November, 2011. I learnt "in mould leather application" (IMLA) which is a serial production technique for producing leather snap on cases and brought up a new application by combining leather and metal with IMLA. This new application was greatly appreciated by the owner of the company and improved by the team for production. My work was in a collaborative and innovative environment with a horizontal organizational structure. I experienced the real business flow including R&D process, marketing, finance and management of a global company. I participated in meetings as a designer with global companies such as XXXXXXXX. I gained professional team working and project development skills during my employment in T. I analyzed the value of having a strategy and management of actions in the business due to this strategy.

After resigning from my job at T to follow my aims; now I am developing the projects with my partners. On the other hand I have been studying Msc. ID at X University, which has a reputation in design management field, to develop myself in design management and marketing during this period. During this education, I try to achieve a multidisciplinary perspective by taking classes from MBA.

My observations and experiences during entrepreneurship projects and my employment at T have been that design is a point of difference in the competitive market but it is not sufficient. Actions of the corporation including design, marketing, branding, business flow, customer service etc. must have a fit among each which can be provided by a defined strategy which is the main differentiation point and hard to imitate because it is related to whole design of the business. These statements brought me to a decision that I want to improve myself in business design and strategy. With respect to this, it is essential to have a further insight in management, business and sustainable strategy which I would accomplish by getting further education.

Taking into consideration my purposes, BM program at A University is the best fit for me with its interdisciplinary team work structure which provides different perspectives. In addition to lectures during the program, it is exciting to practice the knowledge and team working with projects conducted in collaboration with companies. The opportunity of doing minor study in entrepreneurship is another fascinating point of the program which differentiates it. I met Z, who is a former alumnus, and I learnt about your program and its benefits which encouraged me to apply to.

Following my graduate study in BM with minor study in entrepreneurship, I aim to start my own start up and, in the long term, to establish a business consultancy for companies to have a valuable strategy. I want to change unregulated services and make people think "there is a better way" which will bring the impact. After gaining experience, I want to help corporations about design management and sustainable strategy in Turkey.

These are ambitious goals, but I believe that if I am given the resources and opportunity, I can reach my highest objectives. Being aware of my enthusiasm towards creating solutions and development, energetic character that leads to action, leadership and communication skills, I just need the right tools to get there. BM offers me those tools and much more.

Looking at my background and connecting the dots, I can say that my decisions brought me to this point with the passion of creating new businesses. I would like to focus on my experiences before the ones stated above in order to clarify that I am suitable for the program.

I studied id at Y University, which enriched my observation skill and creative character. During my bachelor degree, I took classes on entrepreneurship, design management and marketing which provided me a minor business perspective towards design. I joined to .... (Telling about the experiences and activities during bachelor study)

Given my strengths which are being responsible and creative, having enthusiasm towards business design and innovation, leadership and management abilities I assume that I will enrich the program by sharing with my fellow friends my experiences as a professional designer and design entrepreneur. Having been in international environments several times, I have no doubt about adaptation and communication which would bring suitable environment for team working. Besides my cultural background, my previous work and entrepreneurship experiences will bring diversity to the program. "
Athena - / 83 3  
Feb 8, 2012   #2
Hello,

Maybe you should space out the paragraphs a little more so that the reader will find it easier while reading through your covering letter...

Following my graduate study in BM with minor study in entrepreneurship, I aim to start my own start up (it seems like there's a repetition here, instead use the word venture) and, in the long term, to establish a business consultancy for companies to have a valuable strategy.

Cheers!
OP koniciwa 1 / 3  
Feb 9, 2012   #3
Thanks for your reply =)


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