Conflicts of Interest between Shareholders and How to Minimize them.

Can you help me please with these questions in my business course? I need helpful resources. I searched the web and did not get any satisfying answers.

How can stock options cause a conflict of interest between shareholders and the firm's managers? What can the board of directors do to minimize such conflicts of interest?

Identify the steps a firm should take before deciding to compete in a specific industry.

Can you explain what does this question mean? should I explain the three parts? Or should I write my opinion on theses three parts? what does it mean to comment about something?

Here is the question:
Comment about three parts of The Business Philosophy - "The Marketing Concept"

Thank you,

You should search your school library website. Also you can try to ask the librarian. I don't suggest to answer the question in a 1, 2,3 format. Answer the question in a essay format that address the concern. All the questions are links. you need to find supporting text, use your textbook.

Unfortunately, the library of my university website does not work at this time and it is an online library, so there is no a librarian to ask. I have to do this assignment to submit it on time.

Sorry, I did not mean to answer the question in a 1, 2,3 format.
I mean I did not understand the question.
Here is the question:
Comment about three parts of The Business Philosophy - "The Marketing Concept"

Thank you,