I have a real life situation and a field of interest I'd like to focus my research paper on, but do not know how to narrow down to a specific topic. Would appreciate some direction and advice.
I work in the Communications department in a financial institution in Asia and am also studying for my masters in Communications.
Like many organizations, the management does not regard Communications an important aspect of the business. The current CEO prefers a low profile for himself and the company. Information management is on a need to know basis and external communications to the public is almost nil. To cut the long story short, I can identify many gaps in the aspect of communications in my organization.
I would like to address these gaps in my research, and I would like to highlight the importance of Communications and how it can help the organization-- from public and employee perception to employee engagement etc.
One of the areas that I thought I can focus on is Leadership Communications. The current CEO will retire next year and there are two possible successors. None of them have polished communications skills. None of them are media-ready and many employees find them offensive on occasions-- they demotivate and discourage. It would be good if my paper can be used for reference for future successor grooming.
From my reading of management and communication books, I have found information on 'what should be'-- ideal situations. My problem is, I do not know how to link this or narrow down to be more specific (there are so many ideal situations) to fit my organization.
I am allowed to use an internal online survey tool and if the management is agreeable, I can do my research locally in my country, or in five countries in the region. It is an exciting opportunity, but I can't distill my objectives properly. Leadership Communications is not a new topic and yet, I can't seem to find any inspiring journal articles or past research to refer to.
I work in the Communications department in a financial institution in Asia and am also studying for my masters in Communications.
Like many organizations, the management does not regard Communications an important aspect of the business. The current CEO prefers a low profile for himself and the company. Information management is on a need to know basis and external communications to the public is almost nil. To cut the long story short, I can identify many gaps in the aspect of communications in my organization.
I would like to address these gaps in my research, and I would like to highlight the importance of Communications and how it can help the organization-- from public and employee perception to employee engagement etc.
One of the areas that I thought I can focus on is Leadership Communications. The current CEO will retire next year and there are two possible successors. None of them have polished communications skills. None of them are media-ready and many employees find them offensive on occasions-- they demotivate and discourage. It would be good if my paper can be used for reference for future successor grooming.
From my reading of management and communication books, I have found information on 'what should be'-- ideal situations. My problem is, I do not know how to link this or narrow down to be more specific (there are so many ideal situations) to fit my organization.
I am allowed to use an internal online survey tool and if the management is agreeable, I can do my research locally in my country, or in five countries in the region. It is an exciting opportunity, but I can't distill my objectives properly. Leadership Communications is not a new topic and yet, I can't seem to find any inspiring journal articles or past research to refer to.
