1. Write a brief essay in which you respond to the following question.
(freshman applicants only): Johns Hopkins offers 50 majors across the schools of Arts and Sciences and Engineering. On this supplement, we ask you to identify one or two that you might like to pursue here. Why did you choose the way you did? If you are undecided, why didn't you choose? (If any past courses or academic experiences influenced your decision, you may include them in your essay.)
About two years ago, I had a shopping addiction to Benefit cosmetics. I knew all of their new products and I spent most of my allowance buying them. Its pretty characters on commercials talked to me, 'get it and be like Gabby!' Yes! I always replied gladly and grab the new products; I didn't want anything but to be like Gabby and feel the limitless satisfaction. Even the high price was another attraction-a high price insures the quality and rarity.
Several months later, the spell broke, and I saw my closet full of expensive Benefit cosmetics-- I did not even wear makeup at that time. What was that magic?
Even its price I rationalized was a result of deliberation and calculation of marketing strategies. In fact, in other cases, I too found myself buying products chiefly manipulated by marketing which seemed to read my mind. Fascinate by the power of marketing, I longed to possess that power by becoming a marketing manager.
At first, I simply thought that I would major in marketing or business administration because that seemed, straightforwardly, what a marketing manager should study. However, as I explored why so many universities simply don't offer the business course and many adults advice to major in more academic subjects, my perspective changed-there is a greater thing I should understand before I learn specific knowledge of marketing: human mind. I don't want to only chew the knowledge that somebody found by himself and wrote down on the book. I don't want to be just one of common marketing managers who work only based on marketing strategies narrowly. I desire to be the one who truly understands the fundamental truth that lies beneath the marketing. In that way, I would be a marketing manager who knows what people think and want and appeal to deep inside of their heart by using that understanding. I can earn specific knowledge in graduate school or as I work. Thus, I decided to major psychology as my first choice. This is why I chose psychology as my first choice.
I chose my second choice as economics, the psychology of money, for the similar reason. Understanding economics as a whole will help me to broaden my sight, because marketing is only a part of an enormous concept, economics. What I believe is that in undergraduate school, in the age of building myself as an individual, I should work on broadening my sight and building the basic construction in me. Understanding either basic concept would prepare me as a brand manager person who can see a big picture, rather than who is confined by narrow perspective.
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it's my 2nd draft. do u guys think that i went over the marketing stuff too much?
what do u think about the voice?
(freshman applicants only): Johns Hopkins offers 50 majors across the schools of Arts and Sciences and Engineering. On this supplement, we ask you to identify one or two that you might like to pursue here. Why did you choose the way you did? If you are undecided, why didn't you choose? (If any past courses or academic experiences influenced your decision, you may include them in your essay.)
About two years ago, I had a shopping addiction to Benefit cosmetics. I knew all of their new products and I spent most of my allowance buying them. Its pretty characters on commercials talked to me, 'get it and be like Gabby!' Yes! I always replied gladly and grab the new products; I didn't want anything but to be like Gabby and feel the limitless satisfaction. Even the high price was another attraction-a high price insures the quality and rarity.
Several months later, the spell broke, and I saw my closet full of expensive Benefit cosmetics-- I did not even wear makeup at that time. What was that magic?
Even its price I rationalized was a result of deliberation and calculation of marketing strategies. In fact, in other cases, I too found myself buying products chiefly manipulated by marketing which seemed to read my mind. Fascinate by the power of marketing, I longed to possess that power by becoming a marketing manager.
At first, I simply thought that I would major in marketing or business administration because that seemed, straightforwardly, what a marketing manager should study. However, as I explored why so many universities simply don't offer the business course and many adults advice to major in more academic subjects, my perspective changed-there is a greater thing I should understand before I learn specific knowledge of marketing: human mind. I don't want to only chew the knowledge that somebody found by himself and wrote down on the book. I don't want to be just one of common marketing managers who work only based on marketing strategies narrowly. I desire to be the one who truly understands the fundamental truth that lies beneath the marketing. In that way, I would be a marketing manager who knows what people think and want and appeal to deep inside of their heart by using that understanding. I can earn specific knowledge in graduate school or as I work. Thus, I decided to major psychology as my first choice. This is why I chose psychology as my first choice.
I chose my second choice as economics, the psychology of money, for the similar reason. Understanding economics as a whole will help me to broaden my sight, because marketing is only a part of an enormous concept, economics. What I believe is that in undergraduate school, in the age of building myself as an individual, I should work on broadening my sight and building the basic construction in me. Understanding either basic concept would prepare me as a brand manager person who can see a big picture, rather than who is confined by narrow perspective.
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it's my 2nd draft. do u guys think that i went over the marketing stuff too much?
what do u think about the voice?