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PHD in Markeing (research in consumer buying behavior toward financial product)



khaprevipin 1 / -  
Feb 5, 2010   #1
I wish to do PhD in marketing where I have decided to do research in consumer buying behavior toward financial product but since I have chosen this topic I am not getting exact idea about the work because what I want to do research that should have presence globally and I am working in India in Bank...

Please guide
Awaiting for your valuable ans.
Thank You...

EF_Kevin 8 / 13053  
Feb 7, 2010   #2
I want to do research that should have presence globally and I am working in India in Bank

I think I understand what you mean. You want to conduct research using the place you work, but you don't want it to just be about how things are in India.

Well, the first thing to do is read lots of research studies that are similar o what you have in mind? Can you find 4 or 5 studies that are similar to what you want to do? It's very important that you use your school's database and read all the recent papers that have been published in scholarly journals about marketing. It is impossible to get started on your own project until you see what is being done lately. You can build on someone else's work, or you can reprodue someone else's study with a different focus.

It's just like entering a conversation that is happening: You need to see what everyone else is saying right now before you "say" something by writing this dissertation. Otherwise you might repeat what has just been said.

So... read lots of articles similar to what you want to write, and you will see that their Literature Reviews are all similar. That is because they are all about the same topic, which is the topic you chose. Consequently, your literature review will look a lot like theirs, too. The literature review is a review of what is happening in the ongoing "conversation" about buying behavior.

:-) I hope that helps!!
sunil_imsar - / 1  
Jul 7, 2010   #3
"Consumer Buying decision" or "CTV Market Shifting to LCD/LEDs" - Ph D Topic Help

Hello

I am planning to Move to Teaching Profession & to run for Ph D also in coming future.

I had something in mind regarding the PhD topic, will need some help from you ppl to suggest/advice for the same.

"Factors influencing Consumer Buying decision to choose LCD Tv"
"CTV Market Shifting to LCD/LEDs"

Regards
SUnil
ellenhepden 2 / 9  
Jul 7, 2010   #4
Hello

I'm not quite sure what you are asking here.
The two titles you've provided presumably are potential PhD project ones ?
I can confirm that they are both gramatically apt - however i'm not sure people here are going to be able to talk about their suitability or viability in the specific context of PhD research.

If i've misunderstood just get back to me and I'll help any way I can

Take Care

Ellen


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