Essay in Hotel Management on boutique hotel's size, ownership type and PESTEL analysis

- Provide an outline of the size and characteristics/trends for boutique hotels.
- Identify the ownership type popular in boutique hotels and explain 3 advantages and disadvantages.
- Analyse the products and services offered by boutique hotels to meet the needs of its target markets.
- Using PESTEL analysis, make two recommendations for boutique hotels.

I'm struggling to find relevent EVIDENCE. I cannot find the ownership type for boutique hotels, I can only guess but would appreciate others' opinions. I think it would be either sole trader, partnership or private limited company?

PESTEL anaylsis includes Political, Economic, Social, Technological, Environmental and Legal factors, I think I will choose Environmental and Social, explaining that generally if a hotel were to open up in a small town or city, it is more acceptable by the local residents for a small friendly boutique hotel to move in nearby rather than a large Hilton chain or something of the sort.

The target markets I believe are business men and couples between the ages of 40 and 60.

The first bullet point stating 'characteristics/trends' is the most confusing as I can't understand how characteristics and trends are remotely the same.

I have basic one line answers for each but how do I bulk it up?! It only has to be 1000 words but how much can I really write about the size?

These are briefly my understandings but I would love some help as the assignment brief isn't very clear!

Thank you!

First, is this writing for you to make a presentation to an audience? This does not look like for report writing!
Even if this is for a presentation, I feel you should follow the guideline provided and tackle its points first comes first serve basis. Let's take the first;


Define what hotels come under boutique hotels category. In this definition about the their size/characteristics/trends.


This is confusing to me. You can google and get lots of information in this respect. First tell us what is it this writing for?

Hi, this is for an essay, not a presentation. The assignment brief is laid out so confusingly and isn't very clear. I've googled and researched in books about ownership type but as boutique hotels are unique, they all have different ownership types so isn't anything online telling me about it. Thanks for your help

Hi, I think you better stick to the outline. Go search for each main point and then you genalize the information you got and devide them into 3 main ideas. For example, in terms of the size and characteristics/trends for boutique hotels, you can categorize what you search to 3 main sizes and charateristics of boutique hotels: luxury, meddium, and small for instance. Do the same with other requirements.

Good luck!