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I Am Applying For Masters In Advertising, statement of purpose


anandj10 1 / 1  
Feb 10, 2010   #1
Statement of Purpose

I have always believed that good education combined with the necessary experience equips one with the right attitude, freedom and confidence to face the world and its challenges. For this reason, I value education that not only enhances my knowledge and widens my perspective, but also makes me more confident of my capabilities.

When I first studied Advertising, Export Marketing and Industrial Psychology in high school, I found it very interesting as well as practical. Commerce was so appealing to me that I decided to pursue it in my Graduation. For that purpose I completed the B.Com for my graduation, wherein I had ample exposure to Accounting and Commerce as course subjects and their application in management. Aside from the conceptual knowledge I gained in those three years, I also got some practical exposure through assignments and tests that made me realize the relevance of the subject to the practical realm.

I chose the UK for my higher education because besides having an outstanding reputation for academic excellence, it offers a wide range of contemporary subjects. In the UK my first choice is undoubtedly to pursue the Masters in Advertising.

I am applying to the Masters in Advertising course because of my keenness to explore this industry in-depth so as master the subjects while also gaining managerial skills. Moreover, the course content of the programme is such that out of all the subjects offered, I have interest for all the subjects.

I have opted for the UK instead of my own country for my higher education because of its outstanding researching facilities and career options. In the UK since more emphasis is given to the practical applicability of the concepts, students are encouraged to develop ideas, analyze them and work on them. Moreover, the mere thought of discussing things with the experts is extremely motivating. The UK's being a melting pot also gives a great platform to meet and discuss issues with people from many different countries, an enriching experience which I would not be able to have in India. Education in the UK is truly globalised, which will benefit me personally and also career-wise, as it will prepare me to work with people from all over the world in diverse business environments.

I am sure that higher education in the UK will not only enhance my knowledge but also make me a more responsible and mature human being. I look forward to an extremely fulfilling experience that will lay a firm foundation for my future career.

Anand Jhaveri

Need Help and suggestions.
0mkar 1 / 13  
Feb 10, 2010   #2
1. You should include the "prompt" for the SOP.. that gives us a better idea of how to help you.

2. Prefer not to have a negative tone in your SOP. The reader would feel like you are trying to "escape" from your home country -- creates a weak impression. You may highlight the positives of studying in the UK if you like, but don't go on about how bad the education in your homeland is!

3. You mention that you find commerce very interesting, your passion for "advertising" doesn't come through strongly. Is your knowledge of commerce and accounts relevant to your course?

4. This is a redundant statement: "Moreover, the course content of the programme is such that out of all the subjects offered, I have interest for all the subjects." You are obviously applying because you love the subjects. You have to establish "WHY" you love them!

5. "..but also make me a more responsible and mature human being." Does it mean you aren't already responsible and mature? Avoid statements that are open to interpretation. The reader must know exactly what you are trying to convey, no two ways about it!

Hope this helps!
OP anandj10 1 / 1  
Feb 11, 2010   #3
Thanks a lot for your help. Will definitely take in your suggestions. It was my first try so will do my best to improve it.

Sorry but I didn't understand about the prompt point.

Thanks a lot again.
EF_Kevin 8 / 13,321 129  
Feb 11, 2010   #4
I have always believed that good education combined with the necessary experience equips one with the right attitude, freedom and confidence to face the world and its challenges.

Who doesn't!? It's a statement of the obvious. "I believe" often makes a sentence weak. It is usually better to not include "I believe."

Even if you don't include "I believe" it is bad to start with a statement of the obvious.

I think that first paragraph is worthless. It doesn't say anything significant or unique. But you obviously write very well! I don't want you to think I'm criticizing you; I'm just telling you not to start a piece of writing with general, obvious statements that no one would disagree with. Intrigue the reader.

"the mere thought of discussing things with the experts"---- this is very general, too. How about we fill this essay with discussion of the principles of advertising, the professionals whose work you admire, and the role you see yourself playing in the future with (what kind of?) company.

Also, no more 2-sentence paragraphs! For good composition, fully develop each paragraph.
Also, start with an interesting point in the first para, and then make that same point again in the conclusion to reinforce it. In writing, we use a rule that is also used in advertising: Say it, explain it, and the say it again.

:-)


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