Hey!
I'm a new member of this forum. I need help with a letter of purpose I'm writing for a graduate program. I'm not such a great writer. It's something I hope to improve in the near future. All comments and critique's are welcomed.
Statement of Purpose: The Design Management Program
The understanding of business is invaluable to any creative individual. Throughout my career in design, I constantly find myself lost in books about branding and business management, along with all the classic readings by great designers. I am a long time devoted reader of H.O.W magazine's, business section. I have chewed through & digested many articles over the years-because of their insightful look at the commerce of a creative career. I feel good design is good business, however to increase its effectiveness, a person must have a thorough understanding of both matters and the connection between them. This awareness has led me to work with a diverse range of start up companies-enabling me to experiment with ideas and grasp business models on a fundamental level to produce more applicable design solutions. I've also worked across multiple mediums, from print to web for over 5 years; this has been a blessing and I continue to remain a humble pupil of design. As a graduate student, I intend to build upon these principles and continue to expand my understanding of the business of design.
My career as a designer has led me though many industries. My earliest working experience was at-McRoberts Mitchell, a downtown New York design shop. Working in a small studio, taking on multiple roles, and often staying late to complete deadlines for multiple projects, was a very educational endeavor for me. Due to the company's relatively small size, I was able to participated in client, budgets and sales meetings to learn the inner mechanics of running a studio.
After a few months, I was offered a position as senior designer for FHM, a UK based publication with offices in New York. My design studio work ethics were quickly put to use, allowing me to advance to Art Editor within a year's time span. This position gave me the ability to be the head of a creative department, where I learned strong project management and leadership skills. I was also more involved in the business side of the publication, from generating ad revenue through subscriptions to structuring content for advertorials. Currently, I'm working as Art director at WGSN, a fashion forecasting company; building upon the same experiences, yet expanding on the concept of forecasted design research and how b2b and b2c can use it to drive sales.
Along with the experience I have gained through my design education and professional career, I have continued to pursue my design education by enrolling in continuing education courses-and attending design trade shows to further develop my personal creative self-expression. I continue to pursue insight on emerging business ideas and trends in order to integrate them into my creative workflow, which is an area that I feel could be greater explored.
In the graduate Design Management program, I look forward to learning the business of design and further develop my expertise in the field. In addition, I look forward to be exposed to other areas of design that I have not had a chance to explore in my career. I am confident that I will emerge with an abundant wealth of knowledge and showcase my potential as a designer.
Thank You in advance!
I'm a new member of this forum. I need help with a letter of purpose I'm writing for a graduate program. I'm not such a great writer. It's something I hope to improve in the near future. All comments and critique's are welcomed.
Statement of Purpose: The Design Management Program
The understanding of business is invaluable to any creative individual. Throughout my career in design, I constantly find myself lost in books about branding and business management, along with all the classic readings by great designers. I am a long time devoted reader of H.O.W magazine's, business section. I have chewed through & digested many articles over the years-because of their insightful look at the commerce of a creative career. I feel good design is good business, however to increase its effectiveness, a person must have a thorough understanding of both matters and the connection between them. This awareness has led me to work with a diverse range of start up companies-enabling me to experiment with ideas and grasp business models on a fundamental level to produce more applicable design solutions. I've also worked across multiple mediums, from print to web for over 5 years; this has been a blessing and I continue to remain a humble pupil of design. As a graduate student, I intend to build upon these principles and continue to expand my understanding of the business of design.
My career as a designer has led me though many industries. My earliest working experience was at-McRoberts Mitchell, a downtown New York design shop. Working in a small studio, taking on multiple roles, and often staying late to complete deadlines for multiple projects, was a very educational endeavor for me. Due to the company's relatively small size, I was able to participated in client, budgets and sales meetings to learn the inner mechanics of running a studio.
After a few months, I was offered a position as senior designer for FHM, a UK based publication with offices in New York. My design studio work ethics were quickly put to use, allowing me to advance to Art Editor within a year's time span. This position gave me the ability to be the head of a creative department, where I learned strong project management and leadership skills. I was also more involved in the business side of the publication, from generating ad revenue through subscriptions to structuring content for advertorials. Currently, I'm working as Art director at WGSN, a fashion forecasting company; building upon the same experiences, yet expanding on the concept of forecasted design research and how b2b and b2c can use it to drive sales.
Along with the experience I have gained through my design education and professional career, I have continued to pursue my design education by enrolling in continuing education courses-and attending design trade shows to further develop my personal creative self-expression. I continue to pursue insight on emerging business ideas and trends in order to integrate them into my creative workflow, which is an area that I feel could be greater explored.
In the graduate Design Management program, I look forward to learning the business of design and further develop my expertise in the field. In addition, I look forward to be exposed to other areas of design that I have not had a chance to explore in my career. I am confident that I will emerge with an abundant wealth of knowledge and showcase my potential as a designer.
Thank You in advance!
