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MA innovation management, central saint martins


zoozoo 1 / 2  
May 25, 2011   #1
hi i am applying to MA innovation management at central saint martins, London. please take a look at my statement of purpose and feel free to criticize. Also i have not written the conclusion as yet, as i was finding it a little difficult to convincingly draft a link between my area of study to the innovation management course. pls suggest a conclusion.

SOP

As a child, I was spellbound by cartoons. I laughed at the exaggerations in Pinocchio and cried looking at Cinderella. And to this day I find it extremely interesting, how the art of drawing, animation and storytelling, has lead us to believing in a world of fiction as real as ours and filled with endless possibilities. As my interest grew deeper, I started to observe things around me and wondered how these animation films were made.

From my school days I have been an ardent activist in getting things done as a group and perhaps this was the point in time when I first acknowledged the importance of effective communication. As the cultural secretary I was able to improve my people skills and understand the essentials of working in a group.

At high school I chose to take commerce and scored particularly well in business studies and accounts. By the side my love for creativity was constantly fuelling in me.

So, after graduating from high school, my interests varied fields.. art, commerce. Had I chosen commerce, I would have taken a longer route towards my dream. So I joined an institute in Chandigarh where I learnt the basics of fine art and drawing.

To delve further I embarked on my design expedition to Pune and took admission in Symbiosis Institute of Design where I completed my under-graduate degree in Communication design specialising in Animation Film Design. The first two years at the course were like studying a potpourri of varied fields in design; from film design to user experience design, graphic design and animation film design. My increasing curiosity in the latter two made me pursue several projects which led to practical skill development. As dynamic and adaptive is graphic design so are its branches; Identity Design in particular. It acts as a tool of effective communication and as simple it may sound it does wonders to brand building.

On the other hand, animation film design has been a significant symbol of my ambition and self discovery. It was not just creating a well balanced design but giving life to imagination that allured me to pursue animation as my field of specialisation. During this course, I not only learned 2-D (traditional and digital) and 3-D animation but also developed great skill in sketching. It was this overall approach that helped me to grow in multi dimensions and efficiently work from the pre-production to the post production stage and create an animation film.

By the end of the 7th semester, i started thinking on the lines to construct a good story for my degree project and it was only through significant mind mapping on a number of ideas that lead me to the concept of my graduation film 'Kootneeti'. The film was greatly appreciated and was recently selected for the new talent section of Step 2 Collabo TV and I was interviewed for the same.

Travelling across Hoshiarpur, Chandigarh and Pune I have learnt and adapted to new people and languages. My journey in design is reflective of all such collective experiences around me. After my graduation, I started working as a freelance designer. Every new project required fresh thinking, newer challenging ideas not monotonous but refreshing and innovative. My work varied from Identity design to illustration and animation. While working with a number of clients added great value to my development as a designer, it also made me ponder on the business side of design.

A post graduate program in Innovation Management at your esteemed university...
OP zoozoo 1 / 2  
May 26, 2011   #2
i came up with the idea for the last para

A post graduate program in Innovation Management at your esteemed university will help me to enhance my skills further. Also, it will help me to explore the business side of design which shall inculcate and add on to my capacity of analysing the ever-growing and ever-changing need of the culture; innovating new methods, techniques and systematically working in teams to satiate the said expectations and thus emerging with an edge to further my career.

a feedback will be highly appreciated
EF_Kevin 8 / 13,321 129  
May 26, 2011   #3
I think this is a great sentence:
From my school days I have been an ardent activist in getting things done as a group and perhaps this was the point in time when I first acknowledged the importance of effective communication.

So, after graduating from high school, my interests changed. Had I chosen commerce, I would have ...

By the end of the 7th semester, I had started thinking about the lines to ...

My journey in design is reflective of all such collective experiences around me. ----This sentence sounds beautiful, but it does not really seem to make sense. The journey does not reflect experiences. It might be full of experiences, though.

will help me to enhance my skills further. ----Too obvious! I think you should revise this sentence to say something specific.

I think you got too complicated at the end. Complexity diminishes power.
will help me to enhance my skills further. Also, it will help me to explore the business side of design, which shall inculcate and add on to my capacity for analysing the ever-growing and ever-changing needs of the culture. Innovating new methods, techniques and systematically working in teams, I will emerge with an edge to further my career.

:-) impressive stuff! I'm glad you joined EssayForum!
OP zoozoo 1 / 2  
May 28, 2011   #4
Thanks a lot Kevin :)... i am a fan of your writing skills and was actually hoping to get a feedback from you. I have added an introduction to the draft

and also made d suggested changes. please take a look again n drop in suggestions.
EF_Kevin 8 / 13,321 129  
May 29, 2011   #5
"There are no shade trees on the road to success".

I disagree! I am on the road to success, and I am sitting in the shade of a giant tree while I type this. :-)

Um... or maybe that means I am not heading toward success! Oh well, I'll just sit in the shade while I think about it...

. Everyone wants to pursue a career that one dreams of. Persistence and hard work can help achieve it. This part is not good. It is just a general assertion, "Hard work is important!" But that is not worth saying here...

I think you should change the end of that first paragraph so that it says something about the HARD WORK NECESSARY IN DESIGN. That way, it will be specific to the essay... do you know what I mean? The end of the first paragraph is an important part of the essay; meditate on the main idea you want to share with the reader -- perhaps a special insight about the kind of hard work that is necessary in design.

The parts of the essay about your work and knowledge pertaining to design are very impressive! I think this one is going to be a winner.


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