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Optional Essay for WUSTL MSCA (300 words limit) 'interested in Master of Customer Analytics'



bonboncase 20 / 45  
Sep 25, 2015   #1
Dear Admission Office:
I would like to state why I am interested in Master of Customer Analytics in this essay.
During my undergraduate study, I find my strong interest in data processing. Before I had any data processing classes, I had already used excel to predict the income of a hotel with a nonlinear model consisted of 5 variables (e.g. advertisement spending, price of rooms) in a National Business Simulation Competition. Although the process of constructing model was very time-consuming, I never lost interest and I was thrilled when I developed a model that simulated the data well.

Afterwards, I realized that I can work passionately and innovatively when in my interested field. In the Management of Corporate Financial Risk class, I exerted myself to learn new skills. One of my assignments in that class was demonstrating Support Vector Machines (SVM) with an application which requires a profound understanding of classification and regression. Although as an accounting major student with limited programming skills, I broke away from the confines of the reference material I provided, which only introduced the application of SVM on SPSS. Based on the knowledge I learned MATLAB class, I referred to other programmers' code of SVM application and wrote a set of codes successfully to predict return on investment using financial data in the past. With the help of my teacher, I added the factorial analysis of SPSS in my application of SVM. In the end, I wrote a thesis about this application and it was published on the Global Market Information Guide, a national magazine.

I know from the course description that I can learn many programming skills and financial analysis in this program and thus I am very interested to continue my study at Olin.

Thank you.

amicalrahul 2 / 4  
Sep 25, 2015   #2
I would like to state that why I am interested in Master of Customer Analytics in this essay.
vangiespen - / 4077  
Sep 25, 2015   #3
Shiyun, you have a mistaken idea pertaining to the format of an optional essay. It is still an essay, not a letter. That said, you do not need to formally address this essay to anyone in particular. Just write it as you would a normal common essay prompt. With an introduction, body, and conclusion to represent your response to the topic which, in this case, is to state your interest in obtaining an masters degree in Customer Analytics. You also do not need to tell the reader that you will be stating your reasons for your interest. It should be obvious in the way that you wrote the essay. If you want to be very specific, then develop a properly formatted optional essay prompt for yourself and respond to it in your essay.

As an optional essay, I guess this is good enough. You have clearly shown the roots of your interest in Customer Analytics. I just hoped that you would have shown more of a relation of your past academic achievements with some notable career achievements to show your growth from student to professional. That kind of maturity often calls the attention of the reviewer and if the accomplishments in both fields are notable enough, it could help your chances at admission.

Can you tell the reviewer more about your published thesis? That is an aspect of yourself as a professional that is sure to earn your application points worth considering. While learning about your college interest in the field and the studies that you engaged in during that time is interesting, it is not as informative as learning about the process behind your thesis. Since it was published, you should take great pride in it and make sure that the people who matter with regards to your application knows about it. In fact, I believe that your optional essay should center on that topic.

Strengthen that part of your essay and pull back on your college information. As a masters degree applicant, the interest of the reviewer and the admissions committee (should your application get that far) will be more on your professional strengths and accomplishments, less on your college academics. That will most certainly make your optional essay quite interesting for them to read and consider.
justivy03 - / 2265  
Oct 3, 2015   #4
- ..I find mya strong interest...
- Before I had anymy data processing classes,
- I had already used excel to...

- AfterwardsMoving forward , I realized that...
- ....when I'm in my interested field.
- ...which only introduced the application of SVM on SPSS.
- I referred to other programmers'( an apostrophe is not needed for this word) code...

- I know fromLooking at the course description,
- thatI believe I can learn..
- ...and thus I am very interestedthis definitely sparked my interest to continue my study at Olin.

There you have it, a few remarks from my side. For future reference, an optional essay is still an essay and should not be written like a letter, therefore there is no need to address it to anyone in particular.


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