Writing Feedback / IELTS;High sales are due to requirements, not because of power of advertisements [8]

Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent you agree or disagree?

In today's competitive world, the domineering factor that determines the success of many manufacturing companies is, to invent a new product based on the real needs of the society. There has been much debate over the topic whether success of a consumer good is as a result of intensive advertising or because it is because it is closely related to real needs of the society.

We must acknowledge that success would not eventually follow by just inventing the product. It has to be introduced to the society through certain means of advertising. Therefore many companies provide major share of their budget for introducing the new product to the society. This shows the importance of advertising in determining the success of a product. In fact, there are many products which meet the requirements of the society, but failed to provide fruitful results due to lack of proper knowledge about the product in the society.

Nevertheless, people would not buy any product if it does not meet their needs. During the initial period, when a new product is introduced, high sales of the product may be because of advertising. But, as the time proceeds people would be reluctant to buy the product if does not serve their purpose which would eventually result in failure of the product. Moreover, the needs of people are not constant over a period of time. Therefore many companies give equal importance for inventing new products based on the current needs of people in the society.

By considering these factors I would like to conclude that inventing a new product is equally important to advertising the product to the society, however the former wins a slight advantage in comparison. Therefore high sales of consumer goods are largely as a result of meeting the requirements of the society not just because of intensive advertising.

Writing Feedback / 'the progress of the nation' - spend their lives doing the same things and avoiding [3]

Some people prefer to spend their lives doing the same things and avoiding change. Others, however, think that change is always a good thing.
Discuss both these views and give your own opinion.

In today's modern world change is inevitable. Things will not be the same as they were yesterday. People are inventing new techniques to perform the same work in an efficient way. However, there are some people who perform the same work in the same way for their entire life. These attitudes of different people bring out a debate on whether it is better to perform the same things repeatedly and thereby completely avoiding change or change should be considered as the important factor.

Some people have the strong predilection towards performing the same things repeatedly. We must acknowledge that perfection in any field is achieved by carrying the same set of events repeatedly. Therefore, people who perform the same things will become erudite in their field. Moreover, the chance of doing mistakes is largely reduced. For instance, consider marketing field where most of the companies prefer to hire experienced managers as they provide effective methods of marketing they have mastered during their professional life.

However, people who disagree point out the fact that, if everyone perform the same things repeatedly, then there will not be any scope for invention and there by hindering the progress of the nation. We cannot deny that fact that, there are many chances of making mistakes and lot of risk is involved while carrying out new things. However, one should not get demotivated because of initial setbacks and should try to overcome all the bottlenecks to enjoy the taste of success.

In conclusion, I do not disagree with the idea that people should follow the same things repeatedly as it helps them in gaining experience and perfection in their field. However, I am also of the opinion that one should not be completely reluctant towards change because, change will lead to invention of new things and thereby improving the standards of people, which is in turn responsible for the progress of the nation.