Writing Feedback / Essay about Moving Image Technique in Advertising and Virtual Photography [4]

hello all, I have to submit an assignmnet which is an essay about moving image technique in 2 different fields advertising and virtual photography. I still have to add a lot but this is a start. since it is a 2500 words essay i am really falling short of words. also its getting a bit difficult for me to explain about what i want to write. i hope i could get some valuable help. thanks.

Also i am explaning about a particular advert and a photograph i guess understanding the essay might be a bit confusing. i'm not sure if i am allowed to post the website links here so i didn't.

As John Wyver, 1989 says moving images have delighted and fascinated people all over the world for many centuries. From the first flickering pictures to today's computer generated images there has been an extraordinary technological advances in cinema. Moving images entertain us and also influence us. They offer a fresh perspective on the way we see ourselves and others. But why is moving image always associated with film or cinema? A film can be a sequence of still images running one after another. So it proves that a moving image does not necessarily portray a physical movement. The depiction of surrealism in a realistic manner can be treated as a moving image. Dreams and imaginations are not real but they are still moving images inside our heads. In this digital world a moving image is also considered as a medium which gives an illusion of movement emotionally and intellectually. Virtual Photography is the area where the moving image technique has been used which gives a feel of emotional movement. Advertising is another area where the technique is used in its conventional manner which is producing short clips or videos.

The video based advertisement in itself is a moving image. Advertising is a way of marketing brands or products and communicating with the audience. The big budget "Smirnoff Sea" commercial is an example which makes use of the digital technology. The 60 seconds commercial won various awards including best commercial and visual effects in a commercial. The highlight of this commercial is its visual effects mainly created using the 3D software packages like Houdini and Flame. It is a combination of live action and computer generated shots.

It is a mixture of traditional visual effects - sea, splashes, large volumes of objects raining out of the air, a strong lighting component, modeling and animation. The emerging of different objects out of the sea is a particle simulation in Houdini. The 3D models of battleship, spitfires, a Lancaster bomber, Spanish galleons, Viking long ship and numerous smaller bits were created.

The first scene of the 'Sea' sets the tone perfectly for one of the most spectacular commercials. Sea presents the viewer with a series of brief shots and tableaux both bizarre and awe-inspiring.

Was it worth spending 5,000,000 pounds in a commercial? Why would they implement such high profile effects? There is a phrase in India - "The more you sell yourself the more buyers you get". One of the main reasons is to entertain the viewers. Advertising is about competing in the market and trying to make your product the best. So how effectively can I sell my product is the question that spins around the heads of all brand owners. Therefore using a different medium which is powerful and popular is necessary/important.

Advertising is also about bringing people to notice changes and special offers which this commercial clearly does. To launch the new "Smirnoff Vodka" which is ten times filtered and triple distilled is another reason why this advertisement demands those visual effects. The aim is to further increase consumer awareness of the quality and purity credentials of Smirnoff as well as to drive growth of the vodka category. The story and creativity plays a vital role in any advetisement. They create an impact of the product in a way which the viewers would never imagine. Consumers can interact with a 'Smirnoff Purifier' to blast discarded items from the sea and onto a target on the shore. Smirnoff is perceived by more than 3-quarters of consumers to be the highest quality vodka and with this advert they found an innovative way to highlight the extra ordinary lengths it goes through to achieve its purity.

Virtual Photography is the amalgamation of art and science. It is based on a theory of PHSColograms. The term PHSCologram coined in 1983 by Ellen Sandor is an acronym for photography, holography, sculpture and computer graphics (pronounced skol-o-gram). In this technique, a number of images are photographed each from a slightly different angle of view. All these rendered views of a virtual scene are digitally combined which includes the first line of every image. The process continues till a single image is formed. This blurring of images into a single piece is attached to a line screen. A black piece of film with corresponding clear lines is affixed to a piece of Plexiglas and allows a viewer to interpret the digital photograph as a three-dimensional sculptural object when backlit.

Ellen Sandor formed (art)n group which produces PHSColograms. She says "Virtual Photography is a marriage of art and science". People in (art)n believe that Virtual Photography does not limit itself for just creating appealing three dimensional pictures. It is also an experiment of producing a new form of art. They have experimented with different subjects like tribute to artists to virtual portraits, science as art, visual history, video game culture etc. They have been successful for elegantly portraying the virtual world for future generations. PHSColograms have also been called the daguerreo type of Virtual Reality. (art)n's body of work create hybrid high tech digital sculptures embodying a new way of seeing, thinking and creating a framework for the digital domain, in multiple dimensions and multiple media, across disciplinary cultures and timelines.

The (art)n artists inspired by the above design of Bruce Goff of a nondenominational chapel at the University of Oklahoma. They turned the chapel into the following picture using the PHSCologram technique.

The technique used took the original picture in a new dimension. The various bits of prism advancing out into space give a feel of motion. Refraction of light and reflection colour break up the serene environment and awaken it with new energy. A two dimensional picture is turned into a realistic three dimensional version. Comparing the two images, the digitized version looks much more lively and meaningful. If the modern picture is closely observed, the pieces of prism look like solid objects flying in the air. The use of colours gave it a new life and a strong visual impact. The perception of every individual may change but everyone would feel a sense of motion and illusion of depth. It has over turned the concept of traditional photography.

Scholarship / 'Bournemouth University has one of the most advance educations in the world' - BU scholarship essay [31]

hi again.. this time need help for the scholarship essay..
here are the points i need to refer to while writing the essay. and it has to be just of 300 words not more than that.

1. reasons for applying at BU and how will it help u in the future.
2. your existing academic record and where u achieved an exemplary standard in your studies.
3. proven level of english proficiency.
4. professional experience to date and your career aspirations.
5. how would u bring an exciting and valuable global perspective to your course at BU.
6. Outstanding achievements in the face of adversity and personal achievements.
7. what motivates you?
8. service to community or charitable work.
9. your intentions upon returning your home country.

don't know how to start..and finding it hard to connect the above points.. for no 1 and 2 i've written the following..

BU has one of the most advance educations in the world. BU's NCCA has the tie-ups with leading companies in the games industry, including Codemasters, Lionhead Studios and Rare. The University's major partners in the film industry include Framestore CFC and Dreamworks. Hence BU's program would be a great environment in which to build upon my previous knowledge, take my creativity to the next level, and to hone my ideas and abilities both conceptually and aesthetically.

My academic career has proceeded in the best possible way so far. I passed out from one of the finest schools in the city, Modern Indian School. As a culmination of my efforts, I qualified for admission into the prestigious Maharashtra Institute of Technology affiliated to Pune University, India. In my undergraduate studies, I have benefited from the breadth of Pune University's syllabi content that has given me a comprehension exposure and a strong conceptual understanding of computer science.

Graduate / Statement of Purpose "An Award for Drawing" [25]

Statement of Purpose

As an engineer, I am an artist. During my school days whenever I had free time I used to draw something. As my life progressed I was more fascinated with art and creativity. But since I excelled in academics, I was bound to study science. This led me to pursue my career in Computer Engineering. During the course I suffered from a disease called fibromyalgia. It was a difficult phase where I had to leave my studies for the treatment. (But my struggle, patience, and determination paid off and I earned a bachelor's degree.) As I believe in being perseverance, this is what helped me to earn a bachelor's degree.

Besides these works; I love doing social work. I've served as a volunteer in Nepal Children's Organization (NCO), a child orphanage. This placement has taught me to make the most of every opportunity in life and take positives from every situation. The children are so open-minded and adorable. They have given me so much more joy, love and inspiration than I could have imagined. In spite of their disabilities and poor background they are so positive, loving and hardworking. As a volunteer you would be inspired by their zest for life. It was a personally satisfying experience. My other interests include photography and interior designing.

3D World magazine has rated the BU-based National Centre for Computer Animation as the best place to study computer animation in the UK and as number eight in the world. NCCA has close working relationships with leading games and film industries. I am excited about the bystander effects related research being carried out by Professor Jian Zhang and his colleagues. The creation of a digital version of the Beijing National Opera is appealing. These stimulate my desire to pursue graduate degree at BU. Also, a chance of learning from experience of distinguished and renowned faculties at BU will certainly entice any individual hungry for knowledge.

SHIVANI SHRESTHA