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The development of creative and cultural industries in Viet Nam
Chevening is looking for individuals who have a clear post-study career plan. Please outline your immediate plans upon returning home and your longer term career goals. You may wish to consider how these relate to what the UK government is doing in your country. (minimum word count: 100 words, maximum word count: 500 words)
Upon returning from the UK, my plan is mostly concerned with the development of the creative and cultural industries in Viet Nam, and especially in my city, Da Nang. As one of those who have been actively building the said community in Da Nang, and with concrete belief that the cultural industry is the main stimulating force for socio-economic development, I see the pain of the current reality as well as rooms for positive changes, and the promising future once the changes are made.
My short term objective is to come back to Da Nang Tui (DNT), which is currently a biennial art exhibition project, and establish it into a cultural and creative hub (CCH). One of the weaknesses of our current cultural industries is the underdeveloped domestic market and the lack of public awareness. In contrast to HCMC and Hanoi, this concept is poorly - perceived in Da Nang despite being appointed as one of the strategic cultural industrial centers. This is where my specialization in marketing and communication plays a vital role. By having exposure to the UK's education and its outstanding MarCom models, I will utilize my accumulated market evaluation skills and in-depth understanding of the cultural industries to formulate new effective models to help DNT become the most active CCH in Da Nang in 5 years. This is broken down into three smaller objectives: continuously developing the current nature of DNT - art exhibitions; expanding the networking of artists and creators; and providing an open sharing platform about art and culture for the general public.
With regard to my long-term plan which I will hopefully have accomplished in 10 years, I aim to be an advocate of creative and cultural industries' roles in the socio-economic growth. By this point of time, I am convinced that the approaches of DNT will have proven its efficiency in shaping the demands and forming the market, as well as its scalability. With this ground, I will foster and provide consultancy to the younger CCH generations, and replicate the successful models. This will help accelerating and facilitating the growth of the cultural industries, and at the same time creating a stronger network. My ultimate goal is to build a self-sustainable cultural community which will serve back to the society and economy of Da Nang in particular, and in Viet Nam in general.
This plan aligns with the partnership program between the British Council (BC) and Vietnam National Institute of Culture and Arts Studies (VICAS), named Cultural and Creative Hubs Vietnam, which is part of the National Strategy for the Development of Cultural Industries to 2020, vision 2030, whose development process is supported by the BC's expertise and advocacy. With the amalgam of support from the above mentioned programs and the Chevening award, I am determined to be the leading figure in the cultural industries's development of my country and take it forward.
The development of creative and cultural industries in Viet Nam
Chevening is looking for individuals who have a clear post-study career plan. Please outline your immediate plans upon returning home and your longer term career goals. You may wish to consider how these relate to what the UK government is doing in your country. (minimum word count: 100 words, maximum word count: 500 words)
building a self-sustainable cultural community
Upon returning from the UK, my plan is mostly concerned with the development of the creative and cultural industries in Viet Nam, and especially in my city, Da Nang. As one of those who have been actively building the said community in Da Nang, and with concrete belief that the cultural industry is the main stimulating force for socio-economic development, I see the pain of the current reality as well as rooms for positive changes, and the promising future once the changes are made.
My short term objective is to come back to Da Nang Tui (DNT), which is currently a biennial art exhibition project, and establish it into a cultural and creative hub (CCH). One of the weaknesses of our current cultural industries is the underdeveloped domestic market and the lack of public awareness. In contrast to HCMC and Hanoi, this concept is poorly - perceived in Da Nang despite being appointed as one of the strategic cultural industrial centers. This is where my specialization in marketing and communication plays a vital role. By having exposure to the UK's education and its outstanding MarCom models, I will utilize my accumulated market evaluation skills and in-depth understanding of the cultural industries to formulate new effective models to help DNT become the most active CCH in Da Nang in 5 years. This is broken down into three smaller objectives: continuously developing the current nature of DNT - art exhibitions; expanding the networking of artists and creators; and providing an open sharing platform about art and culture for the general public.
With regard to my long-term plan which I will hopefully have accomplished in 10 years, I aim to be an advocate of creative and cultural industries' roles in the socio-economic growth. By this point of time, I am convinced that the approaches of DNT will have proven its efficiency in shaping the demands and forming the market, as well as its scalability. With this ground, I will foster and provide consultancy to the younger CCH generations, and replicate the successful models. This will help accelerating and facilitating the growth of the cultural industries, and at the same time creating a stronger network. My ultimate goal is to build a self-sustainable cultural community which will serve back to the society and economy of Da Nang in particular, and in Viet Nam in general.
This plan aligns with the partnership program between the British Council (BC) and Vietnam National Institute of Culture and Arts Studies (VICAS), named Cultural and Creative Hubs Vietnam, which is part of the National Strategy for the Development of Cultural Industries to 2020, vision 2030, whose development process is supported by the BC's expertise and advocacy. With the amalgam of support from the above mentioned programs and the Chevening award, I am determined to be the leading figure in the cultural industries's development of my country and take it forward.
