Growing up amazed by the diverse culture difference - Study plan for KGSP 2017

Hello to all,
Im working on my application for 2017 KGSP. Im super lost when writing my study plan and future plan. please help me with them and dont hesitate to leave critical ones!

Goal of study & Study Plan
- Goal of study, title or subject of research, and detailed study plan

Goal of study

Growing up amazed by the diverse culture difference from all over the world and gradually influenced by the family business, Being a successful international businesswomen has always been my goal in life. During the process of receiving my bachelor's degree on international business from Tamkang University, my determination got clearer and stronger. My interests toward the subjects led to my excellent academic performance. The experience of being an exchange student studied in U.S.A. reminded me that the importance of being open mind and always seizing the chance to step out of my comfort zone to challenge myself since "As you sow, so will you reap." Even it may be a challenge for me to study in Korea; I know after the school years and practical works after graduation, I am going to be a huge step closer toward my goal.

Title or subject of research

At the generation of globalization, the ease of transportation not only broadens our vision but also the market. Business is no longer limited by the borders. Deals are made all over the world. Due to fast pace of information delivery, efficiency to reach the most benefit is essential. That's when international business comes to place. International business allows every country to concentrate on their comparative advantages, in the same time, still leads benefits to both trading countries.

However, the frequency of international business also causes culture synchronizing. With stronger barging counters, Cultures in countries like U.S.A. are more likely to spread to every corner of the world along with the exporting goods. Mainstream culture in small countries tends to be invaded by global strong culture. In the recent years, a new pop vibrated the world, started from Asia then even the western countries. Korean Fad was no longer just the limited in the entertainment industry. The soft power is leading the hard power to take over the world market. Korea is relatively a more conservative country compared to others in the world, even in Asia. How does it as a small country with only about 50 million populations not only keep its own unique culture but also even being able to take over the mainstream trend while globalization is synchronizing the world? The answer is definitely the International marketing strategy in Korean entertainment industry and the application to Taiwanese market.

(my home country) is a small country in Asia, being restricted by the politic issues on the world stage. Even having similar background and geography status with Korea, the economic present is no longer competitive and having negative growth. I long to be able to use what I learn and discover during the process of completing the research about international marketing strategy in practice for not only my personal success but a better future for (my home country) economy.

(I'm not sure should i contain this part of the plan?)
Detailed study plan
Before my arrival in Korea, in preparation of studying in Korea for three years, Korean language is essential. My goal is to be able to receive TOPIK 6 certificate within the first year in Korea. Thus, before taking off from (my home country), I will make the most of the time I have rest to improve my Korean ability through TTMIK website and start previewing Level 3 textbook from the Korean institution. I will also read more local Korean news online to help me to easily connect with the society when I arrive in avoid of the future culture shock. In the First year in Korea, once settling down in Korea, I am going to start an online blog in order to record my life and also to share my studying experience in Korea which can help foreigner to get to know about Korean culture more and also share my view with the locals in a foreigner's perspective. When attending language institution, I will not only do my best to in class but also try to get involve in the activities. On the other hand, I will be active in the language exchange program and the culture experiencing program, in order to adapt in the culture quickly. In my spare time, I will travel to outside of Seoul, and to get to know the different part of Korea. After finishing four terms in language institution, I plan to receive TOPIK level 6 certificate before entering graduate school. By the end of the year, in order to be able to link up with the regular school, I will start getting involved with the campus life, like joining volunteer groups in school and school clubs.

In the second year, due to having my bachelor's degree in International Business (English program), I have confident in taking full English taught courses. I will start by taking courses like "Introduction to International Relations," "International Money and Capital Markets", "International Finance," and "Investment Analysis for Global Fund Management" in the first semester, in order to build the foundation of understanding the global market present. By the second semester, I plan to finish most of the graduate required credits, and especially to take classes like "Data Analysis," which can provide me the ability to analysis the future data collected for my research.

Last year in Korea, I will finish all the graduate required credits by the first semester, and focus mostly on the plan and schedule for finishing the research paper. I will also take extra Korean courses from "Marketing Department," like "International marketing," "Internet marketing," and "Design marketing," in order to understand from Korean's perspective for a more detailed paper result in "International marketing strategy in Korean entertainment industry." By the end of the year, I will receive my master's degree and start an internship in school cooperated company.

this's what i got so far. I know it's messy. but Im so stuck and lost :(
Plz help! thanks much love.

Yiyin, have you ever written a college thesis proposal? Do you remember the steps that you had to take in order to create your proposal? Those are the very same steps that you should take in creating this study plan. There is no difference between your college thesis proposal and a masters degree proposal. Usually they are connected research topics. In case it isn't, then don't worry you can still present a different research plan for the masters thesis.

The first think you have to think of is what your motivation for studying in Korea is. What is the focal point of your studies? What problem do you wish to resolve in your home country? What experience would you like to gain or further develop during your course of study? Create a research plan based upon the type of career you see yourself entering after you graduate. Think of the following:

1. What problem do you wish to resolve in your home country?
2. How do you plan to resolve that problem?
3. What kind of research do you have to do in order to prepare for this solution?
4. You have only 2 years to complete this research. How will you use each year to progress your research?
4. What method of research can help you develop a workable proposal for the solution to the problem?
5. How will the results of the research help you to polish your plans?
6. What results do you expect to have upon the completion of your research?

These are some of the guide questions that you can use to help you develop a proper goal of study or study plan. What you have right now is just a general essay that does not accurately present any study interests, research styles, or results consideration. It is just a personal statement, not a study goal.

@Holt
Thank you so much! I appreciate it! I will work on it this weekend! and update as soon as possible!

Your essay is good.

@ylin0233

Hello, in my mine I think you should put information about What will you do when you arrived at Korea but it must be academic side. But the main information should focus on your research.

I'm a newbie for comment or advise but I hope it will help you.

@Holt
I've rewrite my title/subject of research according to the steps you wrote. Please let me know what improvement should be done for a better result. and for goal of study and detail study plan. should i keep them or rewrite them as well? I feel like im missing the point when I am writing my SOP. I dont really know what they want so im always confused :(

Title or subject of the research
Marketing strategy in Korean entertainment industry and its application for Taiwanese entertainment industry
(My country) is a small country in Asia, as an island country only with xx million population, (My country) economy highly depends on the export. Being restricted by the politic issues on the world stage, it's usually left out in the international free trade agreements, which is extremely harmful for (My country) economy to grow in this globalization generation. Lack of the international supports and awareness, MIX (Made in (My country)) product is not a hit in the world market. However, (My country) is actually in charge of producing High-tech component for lots international brands and also having competitive strength in lots industries. (My country) has to build the name up before it's too late.

Korea has similar historical and geography background as (My country). However, the economy present is much ahead. In the recent years, Korean Fad vibrates the world, which started from Asia then spread to even the western countries. Due to the successful International marketing strategy in Korean entertainment industry, Korea gets to keep its own unique culture and also even being able to take over the mainstream trend worldwide. It is no longer just the limited in the entertainment industry. Korean culture and life style become the trend, and the Industry chain is leading the economy of the country up and still growing rapidly.

(My country) entertainment industry was once popular in Asia. I believe that with a well-designed international marketing strategy and the cooperation in all industries and the government, (My country) entertainment will be able to establish its own reputation, and further bring up the international awareness of (My country) and the (My country) economy. In my research, I will first explore the international marketing of Korean entertainment industry and then find out the shortcoming in the (My country) entertainment industry. At the end of my research, I will analyze the improvement should be done in the (My country) entertainment industry.

For exploring Korean entertainment industry, I will start from doing research about the starting and development of the K-pop trend and for understanding what other factors are involved. Second, I will do Case study on the new up climbing boy band - BTS to see how a k-pop band was built from zero to world-famous and the marketing strategy used during the process. Third, in order to understand how K trend started to take place in the foreign audiences' heart and to find out the reasons, I will conduct Survey-questionnaire study method targeting on non-Korean audience. Forth, I will use status study method to analyze the top 5 best sell Korean dramas to find out the similarity.

For (My country) entertainment industry, I will start from doing the research about the development of in industry and since when/how it started to fall. In comparison of how Korean boy band was built, I will also do a case study on (My country) boy band. For conducting Survey-questionnaire study method, I will focus on two groups of crowds, Korean celebrities' fans in (My country) to find out why choose Korean entertainment over (My country) and both local and foreign (My country) celebrities' supporters to find out the strength of (My country) entertainment industry. In comparison of Korean dramas, I will also conduct status study method to analyze the top 5 sell (My country) dramas.

With the information and research collected above, I will analyze the doable marketing strategy in Korean entertainment industry and how it should be apply to (My country) entertainment. Expected result is that the success of the industry is not done by one single company, but with the support of Korean government and the cooperation of other industry. The strict training done to the celebrity results to the talented performer and on top of that marketing strategy. The growth of (My country) entertainment industry should start from the supports of (My country) government. The company should invest more on the celebrity for the stronger performance strength. On top of that, using the marketing strategy from packaging to presenting to improve for worldwide affection and then using the internet to spread the words.

Lin, you should work on keeping the focus of your research on that alone. Do not use too many unnecessary information in the study plan. the unnecessary information in your current plan is within the first 2 paragraphs of your essay. Since the reviewer will b reviewing hundreds of applications per day, he doesn't have the time to read through your long worded introduction before getting to the point. He needs the topic of your research and the focus of your research upfront instead of down below. So delete the first two paragraphs in order to bring up the actual focus of your research paper. The rest of the study plan is good and informative. You should not change anything else aside from the first two paragraphs. Once you remove the first two paragraphs, the essay will be in its final form, ready for submission.

@Holt

Thank you so much <3 I will delete the first two paragraphs and keep the rest for my subject or title of research. I am supposed to contain Goal of study and detailed study plan as well. Should I just use the ones I first posted? or what improvement should be done?

I will work on my future plan according to my study plan.
I appreciate your sincere reply.

Yes Lin, just use the information that you posted above, with the edits I suggested for your study goal. That is the best way to present this essay. You cannot use the removed information in any other essay because it does not apply to the KGSP essay prompts. It would be best for you to just forget about those paragraphs and instead, focus on developing your post study plan. do not based your post study plan on your goal of study unless your research is related to your future career of the profession that you will be returning to. The post study plan does not always have to follow the template of the goal of study or study plan. The post study plan should indicate the kind of career you will have after you graduate and how you plan to achieve your career goals after you graduate.

Thank you so much! I am excited that I finally got one of them done! and haha you know that I would want to use the things I wrote in other places. sadly but you are right! I will just forget about them!

I just wanna make sure I got what you meant and post the complete essay for this section.

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GOAL OF STUDY
Growing up amazed by diverse culture differences from all over the world and gradually influenced by my family business, becoming a successful international businesswoman has always been my dream. During the process of receiving my bachelor's degree in International Business from Tamkang University my determination and strong interest lead to my excellent academic performance. The experience of being an exchange student in the U.S.A. reminded me of the importance of being open minded while seizing the chance to step out of my comfort zone. I can only reap the benefits of the opportunities that I sow. Even though it may be a challenge for me to study in Korea; I know after the school years and practical works after graduation, I am going to be a huge step closer toward my goal.

TITLE OR SUBJECT OF RESEARCH
(Home country) entertainment industry was once popular in Asia. I believe that with a well-designed international marketing strategy and the cooperation in all industries and the government, (Home country) entertainment will be able to establish its own reputation, and further bring up the international awareness of (Home country) and the (Home country) economy. In my research, I will first explore the international marketing of Korean entertainment industry and then find out the shortcoming in the (Home country) entertainment industry. At the end of my research, I will analyze the improvement should be done in the (Home country) entertainment industry.

For exploring Korean entertainment industry, I will start from doing research about the starting and development of the K-pop trend and for understanding what other factors are involved. Second, I will do Case study on the new up climbing boy band - BTS to see how a k-pop band was built from zero to world-famous and the marketing strategy used during the process. Third, in order to understand how K trend started to take place in the foreign audiences' heart and to find out the reasons, I will conduct Survey-questionnaire study method targeting on non-Korean audience. Forth, I will use status study method to analyze the top 5 best sell Korean dramas to find out the similarity.

For (Home country) entertainment industry, I will start from doing the research about the development of in industry and since when/how it started to fall. In comparison of how Korean boy band was built, I will also do a case study on (Home country) boy band. For conducting Survey-questionnaire study method, I will focus on two groups of crowds, Korean celebrities' fans in (Home country) to find out why choose Korean entertainment over (Home country) and both local and foreign (Home country) celebrities' supporters to find out the strength of (Home country) entertainment industry. In comparison of Korean dramas, I will also conduct status study method to analyze the top 5 sell (Home country) dramas.

With the information and research collected above, I will analyze the doable marketing strategy in Korean entertainment industry and how it should be apply to (Home country) entertainment. Expected result is that the success of the industry is not done by one single company, but with the support of Korean government and the cooperation of other industry. The strict training done to the celebrity results to the talented performer and on top of that marketing strategy. The growth of (Home country) entertainment industry should start from the supports of (Home country) government. The company should invest more on the celebrity for the stronger performance strength. On top of that, using the marketing strategy from packaging to presenting to improve for worldwide affection and then using the internet to spread the words.

DETAILED STUDY PLAN
-Before my arrival in Korea, in preparation of studying in Korea for three years, Korean language is essential. My goal is to be able to receive TOPIK 6 certificate within the first year in Korea. Thus, before taking off from (my home country), I will make the most of the time I have rest to improve my Korean ability and also read more local Korean news online to help me to easily connect with the society when I arrive in avoid of the future culture shock.

-In the First year in Korea, I am going to start an online blog in order to record my life and also to share my studying experience in Korea which can help foreigner to get to know about Korean culture more and also share my view with the locals in a foreigner's perspective. When attending language institution, I will not only do my best to in class but also try to get involve in the activities. On the other hand, I will be active in the language exchange program and the culture experiencing program, in order to adapt in the culture quickly. In my spare time, I will travel to outside of Seoul, and to get to know the different parts of Korea. After finishing four terms in language institution, I plan to receive TOPIK level 6 certificate before entering graduate school. By the end of the year, in order to be able to link up with the regular school, I will start getting involved with the campus life, like joining volunteer groups in school and school clubs.

-In the second year, I will start by taking courses like "Introduction to International Relations," "International Money and Capital Markets", "International Finance," and "Investment Analysis for Global Fund Management" in the first semester, in order to build the foundation of understanding the global market present. By the second semester, I plan to finish most of the graduate required credits, and especially to take classes like "Data Analysis," which can provide me the ability to analysis the future data collected for my research.

-Last year in Korea, I will finish all the graduate required ...
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Do you mean combine these three together? or just use the "Title or subject of research?"

You may use any format that you wish to use in actuality. Most students prefer to use the straightforward essay presentation for their goal of study and study plan. While others, do what you did and outline the topics for discussion. Either way will work well for the purpose of your essay. My personal preference is the outlined form because makes it easier for the reviewer to instantly find the information that he needs from your essay without having to read through too much information. However, the final presentation of the research and study goals will totally depend upon how you want to present it to the reviewer. There is no right or wrong way of presenting it. Just make sure that you have a clear title for the research paper indicated if you decide to go the essay presentation route.