Hello,
"Examine and analyse a piece of sports media. Utilizing themes and content from the course, deconstruct and critically analyse the impact of your choice on the audience."
I have to do a presentation/speech on the above - i was hoping that somebody could provide some assistance. The themes/concepts that I will talk about are National Identity, Globalisation (local/global) and celbrity endorsement and will use a Pepsi commercial that was used at the 2006 World Cup featuring Beckham, Roberto Carlos, Nesta, Lampard. Ive been advised to do a (sociological) figurational approach to deconstructing the advert but not sure how to go about this? Any help would be much obliged!
"Examine and analyse a piece of sports media. Utilizing themes and content from the course, deconstruct and critically analyse the impact of your choice on the audience."
I have to do a presentation/speech on the above - i was hoping that somebody could provide some assistance. The themes/concepts that I will talk about are National Identity, Globalisation (local/global) and celbrity endorsement and will use a Pepsi commercial that was used at the 2006 World Cup featuring Beckham, Roberto Carlos, Nesta, Lampard. Ive been advised to do a (sociological) figurational approach to deconstructing the advert but not sure how to go about this? Any help would be much obliged!