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IELTS: advertising impact on people's choice of consumption



yuchiu 2 / 3  
Apr 26, 2014   #1
Question: Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which there are sold. To what extent do you agree or disagree?

Answer:
Nowdays, people's choice of consumption is heavily affected by various of advertising on television, street, magazine etc. This argument may be true that people will be swayed by the advertising and buy things they do not need it for their life. For exampleIn, in most asian countries, advertisement company usually hire popular singers or actors to advertise the products to boosts the sales, and some people, especially adolescent may buy things from their favourite singer advertised to support their idol instead of to fill their needs.

In addition, products usually look more gorgeous and with good quality in advertisement, people are more likely to buy goods impulsively without a second thought. A good advertisement can convince people to believe that it is what they want, even though it is not the real needs of the society. And there are always people purchase particular products swayed by advertising which makes it a trend to follow for other people who is unnecessarily need it.

However, buying habit is a very personal things for individuals, the advertisement is not the only cause for people to buy, sometimes it depends on one's needs and ability of consumption. It is unlikely to buy things impulsively for adults who have concern of arranging disposable income. Most of them have to allocate the money if they doing other purchase. On the other hand, children and adolescents who is not economic independence is more possible to buy things impulsively without considering whether they need it or not, since they do not have financial pressure from life and ability to define what is necessary.

In my opinion, I think buying habit is people's choice to make, not entirely affected by advertisements. But for children or adolescents who is not mentally develop, it might be hard for them not to swayed by advertising. So it is important that government needs to impose rules on particularly advertisement company (for example, toys company) to avoid youngster have bias thought on what they really need.

fikri 5 / 310  
Apr 26, 2014   #2
Nowdays, people's choice of consumption is heavily affected by various of advertising on television, street, magazine etc.

Nowadays,,
be careful with your misspelling n also you cannot use/put abbreviation in IELTS essay
eddies [Contributor] 25 / 1170  
Apr 26, 2014   #3
Nowdays, people's choice of consumption..

The above is too long and makes the reader tired of memorizing so many facts you have written there. Your intro should be the best part of your essay. This opening sentence needs to hook the reader. In other words, it should grab the readers attention towards your writing. Also, It is nicer to express your view on that before concluding your introduction. Those help you take the reader in your desired direction.
Pahan 1 / 1824  
Apr 29, 2014   #4
This intro is too big. You need to organize better otherwise you would run out of allowed time. This is the detailed approach for your intro;


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