Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell something. In fact, many of the purchasing decisions we make are partly or largerly influenced by color. How true this statement and how much does colour influence us when we buy something?
Color is considered taking part in any buying decision, and reckoned affect immensely toward retail corporation selling. It its justified to say that color impact the number of trading in a company, yet it does not the main reason of vendible's demand among the buyers.
Color brings great influence toward the number of the demand of a product in retail business's marketing. This is because citizens would really consider their taste when they want to purchase a product in a market. For instance, when a girl want to buy new clothes, they tend to pick the one which colored by their favorite or missing from their collection.
In reverse, color is not the main priority of the consumers when they are deciding whether they will buy the product or not. Other factor as the quality is often more evaluated by the buyer to ensure that the product is enable to be used for long time. A case study experiment which is conducted by one of the most famous boutique in France toward their consumers shows that 85% of shops clients will consider the quality of the dress first over other factor as color, since sometimes the value of dress is more than a clothes so they want to keep it as long as possible.
In conclusion, even though color help the buyer to make decision when they want to buy a brand, mostly people will consider the quality of the offered commodity to make sure they able to use it for long time.