"The media (books, film, music, television, for example) tend to create rather than reflect the values of a society."
Media is a forth power in our society. A person who posses the information posses the world. Different types of media is created and owned by a small group of people who can decide what type of information will be transmitted to the general audience. Media gives us a possibility to perceive the world around us. People who own different kinds of media, like our parents, can choose what amount of information will be given to us at particular time. However, this arguments mainly concern television, newspapers, magazines and more deep discussion is needed for the function of books, music and films in our society
The opponents of this argument can say that the media mainly concern the values that exist in our society, like freedom, love, fairness, respect. Such values are definitely the central notion of many books, songs, movies. Here we can mention the Brave Heart movie with Mel Gibson," War and Peace" by Lev Tolstoy, the reflection of black people mental conditions in the jazz music when they were slaves in America, the Beatles' songs that reflected the ideals of a new young population. However, in our dynamic information society even this types of the media are becoming to serve the function of manipulating the people's thoughts and values. For example, the books about Harry Potter, the Twilight movies, Lord of the Rings that are extremely popular nowadays do not reflect the existing values, they create a new ones on the examples that are totally new for our society. The same things can be said about the modern trends in music. The appearance of rap, hard rock influences the beginning of special types of culture. It is hard to state that in Ramstein songs we can find the values of our society. But we should admit that some part of modern music, books, films are concerned with the existing values of the society but their are less popular. Twilight movie which is about the relationship between young innocent girl and bad but good vampire is well-known in the world then the movies Shindler list.
All what said above is in some extend can be extrapolated on the other types of media like newspaper, internet, television. But here the function of creation the value is even more obvious. Owners of TV channels in Ukraine can manipulate the information shown on their channels and in this way chahge the perception of Ukrainian politicians in peoples' minds.
So, it is incorrect to say that nowadays the main function of the media is the value creation, but with the development of information this is becoming tdominative
Media is a forth power in our society. A person who posses the information posses the world. Different types of media is created and owned by a small group of people who can decide what type of information will be transmitted to the general audience. Media gives us a possibility to perceive the world around us. People who own different kinds of media, like our parents, can choose what amount of information will be given to us at particular time. However, this arguments mainly concern television, newspapers, magazines and more deep discussion is needed for the function of books, music and films in our society
The opponents of this argument can say that the media mainly concern the values that exist in our society, like freedom, love, fairness, respect. Such values are definitely the central notion of many books, songs, movies. Here we can mention the Brave Heart movie with Mel Gibson," War and Peace" by Lev Tolstoy, the reflection of black people mental conditions in the jazz music when they were slaves in America, the Beatles' songs that reflected the ideals of a new young population. However, in our dynamic information society even this types of the media are becoming to serve the function of manipulating the people's thoughts and values. For example, the books about Harry Potter, the Twilight movies, Lord of the Rings that are extremely popular nowadays do not reflect the existing values, they create a new ones on the examples that are totally new for our society. The same things can be said about the modern trends in music. The appearance of rap, hard rock influences the beginning of special types of culture. It is hard to state that in Ramstein songs we can find the values of our society. But we should admit that some part of modern music, books, films are concerned with the existing values of the society but their are less popular. Twilight movie which is about the relationship between young innocent girl and bad but good vampire is well-known in the world then the movies Shindler list.
All what said above is in some extend can be extrapolated on the other types of media like newspaper, internet, television. But here the function of creation the value is even more obvious. Owners of TV channels in Ukraine can manipulate the information shown on their channels and in this way chahge the perception of Ukrainian politicians in peoples' minds.
So, it is incorrect to say that nowadays the main function of the media is the value creation, but with the development of information this is becoming tdominative
