Nowadays, advertising activities are regarded as a crucial marketing strategy in order to create a huge profit in the majority of companies. Thus, there remains some debates that this enormous financial resource merely shows the strong dominance of advertising and not customers' actual demands. I personally agree with this idea, however, what I want to emphasize that something should be advertised in this way to suit modern life. Some reasons are as follows.
First of all, it is undeniable that advertisement links between buyers and products through images, logos as long with slogans attached in packaging simultaneously. In addition to the information of ingredients as well as origin of goods, they are of important tools to attract customers. For my experience, it is believed that spending a considerable amount of money on buying a weight lose product is considered as a silly behaviour, however, there has been a number of people willing to buy it. The suspicion is disappeared by the promise of a beautiful body which sellers establish in customers' mind by advertising.
Further and even more importantly, consumer behaviour is frequently dominated by current fashion trends, not comes from the real needs of daily life. Admittedly, human being is susceptible to surrouned environment, not apart from the way of using money at the present time. As a simple example, most of people were ready to cost approximately $690 to owe an Iphone 5S of Apple although their purpose was only to compare with old mobile phone how the difference were. Moreover, even for many, not having a smart phone was a shame.
Notwithstanding, advertisement also has some remarkable effects on helping people approach to latest and best products as quickly as possible.
By way of conclusion, it is essential to balance what people really need and what the messages of advertisement reflect.
First of all, it is undeniable that advertisement links between buyers and products through images, logos as long with slogans attached in packaging simultaneously. In addition to the information of ingredients as well as origin of goods, they are of important tools to attract customers. For my experience, it is believed that spending a considerable amount of money on buying a weight lose product is considered as a silly behaviour, however, there has been a number of people willing to buy it. The suspicion is disappeared by the promise of a beautiful body which sellers establish in customers' mind by advertising.
Further and even more importantly, consumer behaviour is frequently dominated by current fashion trends, not comes from the real needs of daily life. Admittedly, human being is susceptible to surrouned environment, not apart from the way of using money at the present time. As a simple example, most of people were ready to cost approximately $690 to owe an Iphone 5S of Apple although their purpose was only to compare with old mobile phone how the difference were. Moreover, even for many, not having a smart phone was a shame.
Notwithstanding, advertisement also has some remarkable effects on helping people approach to latest and best products as quickly as possible.
By way of conclusion, it is essential to balance what people really need and what the messages of advertisement reflect.
