Inspiring Profession Experience - Describe a specific experience that inspired your professional plans and prompted you to explore the MBA.
"After the nuclear meltdown happened , I shockingly viewed the #Fukushima trend on twitter . As the online news poured in from Japan , I saw an opportunity to create an unforgettable experience for the participants as most Model UN events never get to discuss real time crises. I earnestly presented my idea to the chairperson , who happily agreed to debate on this ."
In my sophomore year I co-created a Model UN conference , first of its kind to be held in the NITs, with a vision of starting a new community where students can discuss and debate global current affairs within the framework of UN. We were well aware that our event will not attract any of those students as it didn't offer neither the geeky fame of tech events nor the glamour of the dance and fashion shows. Also to be a good participant one needs good interpersonal and debating skills ; but most Indian engineering students are known to lack such capabilities . But we took it as a challenge and made an action plan for how our event must grow over the next 3 years. We started holding focus group meetings where we invited students who had the potential to become good participants. To test the waters we decided to conduct an event by involving participants from our college . We were impressed by the interest generated and this set the ground for expanding our event to include colleges from across the country.
Since I handled the marketing communication I created a logo that wasn't a cliché , using it as a creative hook to establish our brand . By 2009 social media took off and by using facebook and twitter, we reached out to the Model UN community effectively. . I also ran promotion campaigns in different colleges to spread word of the event. We linked our event with the college cultural festival because of the coolness factor and the extra awareness the festival will bring to it . I became the chief designer and editor of the conference newsletter , which kept all the participants updated on the developments of the event. We even got accreditation from UN through the UN Information Centre .
Because of the success , our conference became a spotlight event leading to 100% growth in funding and 50% rise in no. of volunteers . My team ramped up the marketing efforts such that we had a 150% increase in participants over the 3 years. The experience of discussing Fukushima disaster as it happened , made the participants spread good views of our event across the community. We were able to build the mindshare , making it attain critical mass. 3 years later the Conference is still running brilliantly and I am proud of what we did to start this distinctive event for our college.
The experience I had running the event made me realize that I have the potential to become a manager who can create a vision for a product (my event ), implement a roadmap , understand the targeted market and utilize all the resources possible to sell the product . Thus I learned that I can become a successful VP of Product marketing in the future.
"After the nuclear meltdown happened , I shockingly viewed the #Fukushima trend on twitter . As the online news poured in from Japan , I saw an opportunity to create an unforgettable experience for the participants as most Model UN events never get to discuss real time crises. I earnestly presented my idea to the chairperson , who happily agreed to debate on this ."
In my sophomore year I co-created a Model UN conference , first of its kind to be held in the NITs, with a vision of starting a new community where students can discuss and debate global current affairs within the framework of UN. We were well aware that our event will not attract any of those students as it didn't offer neither the geeky fame of tech events nor the glamour of the dance and fashion shows. Also to be a good participant one needs good interpersonal and debating skills ; but most Indian engineering students are known to lack such capabilities . But we took it as a challenge and made an action plan for how our event must grow over the next 3 years. We started holding focus group meetings where we invited students who had the potential to become good participants. To test the waters we decided to conduct an event by involving participants from our college . We were impressed by the interest generated and this set the ground for expanding our event to include colleges from across the country.
Since I handled the marketing communication I created a logo that wasn't a cliché , using it as a creative hook to establish our brand . By 2009 social media took off and by using facebook and twitter, we reached out to the Model UN community effectively. . I also ran promotion campaigns in different colleges to spread word of the event. We linked our event with the college cultural festival because of the coolness factor and the extra awareness the festival will bring to it . I became the chief designer and editor of the conference newsletter , which kept all the participants updated on the developments of the event. We even got accreditation from UN through the UN Information Centre .
Because of the success , our conference became a spotlight event leading to 100% growth in funding and 50% rise in no. of volunteers . My team ramped up the marketing efforts such that we had a 150% increase in participants over the 3 years. The experience of discussing Fukushima disaster as it happened , made the participants spread good views of our event across the community. We were able to build the mindshare , making it attain critical mass. 3 years later the Conference is still running brilliantly and I am proud of what we did to start this distinctive event for our college.
The experience I had running the event made me realize that I have the potential to become a manager who can create a vision for a product (my event ), implement a roadmap , understand the targeted market and utilize all the resources possible to sell the product . Thus I learned that I can become a successful VP of Product marketing in the future.
