PhD SOP for swiching career from Corporate to Higher education

I'm switching career from Corporate (Finance/ Accounting) to Higher education. I'm applying for PhD in Math education but I 'm a little confused with my SOP; I have too many things to say.

What should be the length of the SOP? What should I avoid talking about?
Should I emphasis on my 10 years work experience and its transferable skills/ knowledge? Or focus on my interest into higher ed and research.
What would be a really catching introduction in this case?

Please help.
Thank you

Good idea! hahahah, that is what I would do...


Depends on the school... but... if they give no guidance, how about 2-3 pages?


Good idea. Real world experience is key.

If you are clever, you can incorporate lots of good things, making the essay like a candy bar jam-packed with nuts.

BUT for your central theme, it is good to use something sort of inspirational. Let the reader in on your revelation -- that you will infuse your life's work with meaning if you can affect the learning processes of countless scholars. that is what I would to.

My friend from high school switched majors from Management info systems to education, and he was SO happy. Instead of making the conservative choice, he decided to approach life in a "heartful" way.

Thank you so much kevin, that's a good advise.

You should elaborate on what inspired you to come to this decision. Also, education being a noble profession, you will have plenty of nuts (ideas) to pack in the candy-bar (SOP)! Of course, try not to focus too much on the negatives of what you leave behind and more on the positives of what lies ahead :) Ideal length of an SOP (in case there isn't a limit imposed by the school), should be around 2 pages. The more you can express in less words, the more impressive is your essay.