mazumderj
Nov 9, 2009
Undergraduate / "company's logo" - MIT Application Creativity Short Answer [6]
Tell us about a time you used your creativity. This could be something you made, a project that you led, an idea that you came up with, or pretty much anything else.
I've always thought a logo to be something spontaneous, an unconditional by-product that follows a company's inception and is taken for granted. This misconception changed, however, after taking a desktop publishing class in my sophomore year. One of our harder tasks was to remodel the logo of an existing company such that its qualities would be reflected to consumers more easily. Ironically, this was no easy task as I was assigned to work with a well-known aircraft maker having a very nondescript logo, one I had never seen.
My sail of imagination seemed to be stuck in the middle of a thick fog, with no wind of inspiration to get me out. I aimlessly drew one trite design after another - all of which were consistently rejected - when, perhaps out of desperation, something suddenly clicked.
As I was about to finish what then appeared to be another futile sketch, I found the fog surrounding my mind gradually clearing; the familiar elements that had constituted my early designs began to rearrange themselves into previously unimagined forms. In a sort of frenzy I began combining and rearranging letters, lines and shapes as ideas steadily poured out. By the time I snapped out of my creative trance, I had in front of me a logo which, in my brief stint as a creative designer, remains my proudest work.
Please offer any comments, feedback, or constructive criticism...it's still in its first draft, so I'm sure there's lots to work on. Thanks!
Tell us about a time you used your creativity. This could be something you made, a project that you led, an idea that you came up with, or pretty much anything else.
I've always thought a logo to be something spontaneous, an unconditional by-product that follows a company's inception and is taken for granted. This misconception changed, however, after taking a desktop publishing class in my sophomore year. One of our harder tasks was to remodel the logo of an existing company such that its qualities would be reflected to consumers more easily. Ironically, this was no easy task as I was assigned to work with a well-known aircraft maker having a very nondescript logo, one I had never seen.
My sail of imagination seemed to be stuck in the middle of a thick fog, with no wind of inspiration to get me out. I aimlessly drew one trite design after another - all of which were consistently rejected - when, perhaps out of desperation, something suddenly clicked.
As I was about to finish what then appeared to be another futile sketch, I found the fog surrounding my mind gradually clearing; the familiar elements that had constituted my early designs began to rearrange themselves into previously unimagined forms. In a sort of frenzy I began combining and rearranging letters, lines and shapes as ideas steadily poured out. By the time I snapped out of my creative trance, I had in front of me a logo which, in my brief stint as a creative designer, remains my proudest work.
Please offer any comments, feedback, or constructive criticism...it's still in its first draft, so I'm sure there's lots to work on. Thanks!
