Undergraduate / 'My close friend' - describing a person who made a great influence in my life [4]

it's my first essay . correct me if it's not apropriate. thank you so much

My close friend

In life, sometimes you meet people who could change your life around. It could be your family, teachers, or your friends. Life is full of positive and negative things altogether. Then, my life was full of negative things such as dropping out of school, cheating and also sleeping in the class. My close friend, Nicky is the most important person in my life, because she has transformed me from a stubborn person into a flexible person and shown me how to be patient for the potential life.

We have been friend for twelve years. We first met in primary school. Initially, I hated her so much. She told the teacher while I was merrily cheating, and I got a punishment. She was such a monster at that time. Afterward, she gave me an apology and promised to offer me an extra tuition. Nicky is quite arrogance and clever. She is big and fat, with tan skin and curly dark hair. She usually wears cutie clothes which are trendy and fashionable. Nicky is a bookworm, she enjoys reading and being with a book. She spent a lot of time in the library, and I always enjoy with her. While we were in the class, she was the most dignified student. Teacher always asked her to the board and let her explain the lesson to us. She got an A in every month. Now I am a bookworm and got an A too. I read a lot of books, pay attention in class and avoid cheating.

From that moment, I totally knew Nicky and I were going to have a close friend. Thereafter, we spent a lot of time together. She has got a fantastic sense of humor, she always makes me laugh. On the other hand, she's a little bit mature; sometimes she acted like my parent. She taught me everything as the same as my parent does. It really makes me feel warmer when we were together. She encouraged me in studying and supported me while I was falling down. Because I am absolutely stupid, I do not know how much energy she has when she tries to explain me a lesson. I confessed that I was so immature and emotional sometimes. But she never let me down. She still stands by me until I can control myself and apologize to her. She said "Tolerance" is something that I must learn and keep it in mind. And for now I still try to be a tolerant person.

It has been a few months; I try to do the same thing as the baby sitter. I took care of five children. At the beginning, it was going well; the children were cute and respectful. Later on, it was like a world war III; the children started fighting, crying, and shouting. I stopped and separated them but they didn't care. Then, of course I joined with them. Since then I never baby-sit and never visit them again. Now I know that it is the part of tolerance that I extremely hasten add it in my mind.

To summarize, when we drifted apart, I will not forget her, and I also believed that her influence was something I would carry with me for the rest of my life. She taught me so many things about studying hard and enjoying life. I know I will face many new challenges in university, but I also know that if I did not be her friend or she did not tell the teacher, I will not be able to carry my life until now.

Essays / How should Toyota promote and advertise their product? [3]

I was wondering that i will earn a lot of information from your advice. Thank you so much

Every month, every week, every day, the marketing researcher work real hard to create new style of advertising strategy in this globalization. Some company can achieve and earn a lot of profits as the other can not complete. Toyota Motor Corporation is the multinational automobile manufacturers headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937. Today, Toyota is the world's third largest manufacturer of automobiles. In Laos, it is the most popular automobile company to the car user and it has almost 85% market share in our country. It is always interested to get the attention of the young generation, family people, working executives, business people, in one word all kind of people. A very efficient management style that the company uses has been one of the reasons for the firm's good performance. Promotions and advertisements are marketing tools that Toyota uses to raise awareness of their own products and services and to convey ideas about products and services to potential consumers, hoping to convince them to buy those products and services. The most productive technique Toyota utilize are coupons, billboard, word of mouth and point of sale display advertising

Lao Toyota Service has many type of promotion in one of those is coupons. Coupons are essentially versatile print advertising. Coupons can promote the grand opening of a new location; they can reward our current customers and increase loyalty, they can help Lao Toyota Service to entice new business away from competitors. Lao Toyota Service see getting creative with coupons is a valuable marketing tool to use in this economy. Their coupons offer something free with an additional purchase; for example, give a percentage discount on purchases to encourage customers to get service after they bought a Toyota car. As we enquire sale manager, Mr. Phetyavanh Inthavong about the result after using coupons advertising. They got a good feedback on customer service and can achieve their target.

Moreover coupons promotion, Lao Toyota Service advertises on billboard. We might have ever seen billboard signs of Toyota many places in Vientiane; these are one of their strategies. Billboard advertising is generally part of a company's overall marketing plan, using larger-than-life billboard to spread the message about products and services. These billboards are meant to appeal to potential customers that drive or walk. Toyota billboard signs are one of the most cost-effective medium of advertising; their signs are colorful, creative and messages are delivered continuously and frequently.There are a few of the many advantages that billboard advertising has with so many benefits it is no wonder that so many business owners are using billboard advertising today.

Word of mouth is part of strategy marketing by passing of information from person to person by oral communication. Maybe, it is a bad way if your product does not have quality and then they will tell bad things to other people (gossip). However, it is a good way to tell people know about your product quickly. Brands will growth by word of mouth and market should not focus solely on communities such as Face book, Television. On the other hand, Forwarding will attract people for belief and like that product more then looking in magazine, advertising on the radio and etc. People will belief their close friend or someone they can trust and use that product. After that, they will share to other people that they know such as family and social media or social net work with quality of product.

Point of sale display is a specialized form of sales promotion that is found near, on, or next to a checkout counter in the supper market or some event. They are intended to draw the customers' attraction to product, new product, on special offer and are also used to promote special events such as: seasonal or holiday time sale.