Undergraduate / Personal statement about the reason why I chose marketing -UK PS [4]

art and business at the undergraduate level in the uk

As a person who grew up in a prosperous environment, I was fortunate to cultivate my interests apart from the family business. While I do have an interest in business I hope to study in Britain, where I can find a perfect combination of art and business at the undergraduate level

I have been developing an interest in marketing since an early age. I recall my mother asking me why I liked to watch advertisements when others switched the programme while waiting for the TV show come. I love watching advertisements when I was kid, my mom said it was because it has vivid color, frequent image change and simple language, which makes me able to accept it quickly. However, as time passed, and my interest for advertisement still growing and I realized that marketing and advertising could be an option for me at university.

When I was 15, I participated in in ASDAD business stimulation competition and played the roles of creative director and vice-president in the group. In this competition, I designed an app for players to be in a game where everything is exactly what it is in reality. The conception of the game was to create a virtual reality in two dimensions, where players could view commodities such as houses and clothes in an interactive environment and get their purchased goods shipped to them immediately.

The game was conceptually interesting, so it's eventual failure struck a deep realization. I realized that it is important to communicate the value of a product efficiently to your customers, otherwise you could not be successful even though you have got a fascinating concept. Found the original one too verbose

Not long after, I decided to do an internship in the marketing department of Guangzhou Baojian Trading Co. Ltd for a month. There, I witnessed the whole process of how marketing works. I considered it akin to helping to raise a child; when someone has a creative idea, essentially it becomes a child they birth. As times moves on, you need to evaluate its potential and capability. After that, you must check whether there are any vital drawbacks, set a budget, analyse the profitability of the project. This is the process of brand building and development, it intrigues me as the most important component of any business. Particularly, I am obsessed with the 'the creativity of advertisement and the topic of the psychology of customers.

Attending an international school have been truly fruitful, cooperation with others has become and essential part of my high school life. During my Theory of Knowledge course, me and my partner who is a Korean are asked to give a presentation about "To what extent do can a work define as an artwork". We found an artist called Li zhuangping, who consider his daughter as nude model in his painting. She considers these paintings are inappropriate to the society because their relationship. While I think they are acceptable if both of them agree with the way they make art and it just the way to express themselves.We had an argument for a long time. Then, I decided to separate it into two part, I will do the argument and she will to the counterargument. Our TOK teacher was impressed by our presentation and this makes me I know how to present my own opinion and accept the cultural differences without offending other. In addition to other subjects, I am currently studying business management, English, and visual art. Business courses had built a solid foundation of the subject, including an understanding of consumer trends and branding in marketing, and learn more about balance sheets. English lessons have developed my writing and speaking skills that are essential for communication in business. Also, I have studied visual art during my entire time in high school. The experience has not only has aided my aesthetic sensibilities, but also has helped me maintain my creativity and fuelled my imagination and passion for this subject.

I am keen to pursue a career in marketing especially in a fashion related industry. 'the knowledge that I hope to gain at university would allow me to develop a solid foundation for both theoretical and practical approaches to the global market, so in turn, I can make informed decisions when analysing how to advertise products and studying buyer behaviour. I am highly confident of my ability to complete my undergraduate courses successfully and pursue my career objective of becoming a successful entrepreneur in the future.