Scholarship / Realistic markets - SOP, KOREAN GOVERNMENT SCHOLARSHIP PROGRAM [5]

Hello!) I was supposed to write a study plan for KGSP program. Since I`m applying to MBA, I`ve written about courses and how they will help me in my career. My bachelor degree in Economics. Please evaluate the essay, and write if there are mistakes and if the size is appropriate. Thank you~

my career goals as marketing manager

Due to recent advancements in information technology, the marketing field has been revolutionized, creating new opportunities for business world. Traditional marketing tactics are not as effective and sufficient as they were before. This is the reason that in-depth knowledge and skills are essential for achieving my career goals of marketing manager. Therefore, my main study goal is to get a master's degree through an MBA-Marketing program.

To help you understand my current goals better, I would like to explain my first experience of running a business mentioned in the personal statement. Firstly, to find out people`s willingness to buy the product, we carried out a potential demand analysis by conducting a poll. Then we calculated our primary expenses and product line, proposed a couple of coffee-shops to serve as sales channel. Although, we managed to return our investments by the end of the first week, the sales volume in the future was not as high as we expected. Eventually, many underrated factors became visible. This pitfall contributed a lot to the firmness of my purpose to gain practical skills that can enable a company or a business I work for to achieve best possible results in sales.

In the first year of study, I am going to select core courses such as Business accounting, or Economics&Statistics&Ethics that enable me to choose appropriate research methodology before carrying out projects and researches. Moreover, these courses provide with practical analytical tools that assist in collecting and interpreting data for insightful analysis. The analytical skill will give me a unique advantage in my future career as a marketing manager. Additionally, I am going to take some general courses that basic knowledge of business world

The second year of my studies will be devoted to elective major courses that focus on marketing itself. So, the specialization will solidify my expertise in marketing. Courses of Consumer Behavior, Strategic Brand Management, Pricing Strategies, CRM/SCM are of a crucial importance in my future career because it will enable me to analyze current options thoroughly before launching a product into market. For example, customer journey analysis will help me to know customers better, and, eventually, I`ll be able to help a company to create better products and to promote them more effectively. Besides consumer behavior, choosing right sales channels and pricing strategies will help me to meet company`s sales objectives with minimum expenditure.

After completion of my studies, I plan do a short-term internship in Korean to apply gained knowledge and skills to the benefit of a Korean company. Since there are career development centers in chosen universities, I am going to apply for any of them because gained knowledge and skills must be applied towards realistic markets. Therefore, I plan work as marketing manager or social media manger intern.