Writing Feedback / WRITING TASK 1: MOVIES SEEN IN THEATERS [4]

number of movies seen by people of different age

The line graph illustrates the percentage of movies which people from 18 to 65 years old saw in a theatre during the 15 years.

It can be seen that between 2000 and 2015, the number of movies seen by the teenagers at 18-24 years old had a remarkable increase while the number of films seen by the age from 25-65 decreased sharply at the same time.

In the beginning, the rate of movies which the people from 45-65 years old watched in the theatre was the highest among the age group, at nearly 15%. Meanwhile, the figures for the 18-24 and 25-44 age range were quite low at 10% and 12 % respectively. From 2000 to 2010, there was a downward trend in the average number of movies seen in the theatre by 25-44 and 44-65 year-olds people while the age from 18-24 years old rose to 12% in 2005 and remained steadily till 2010. In 2016, under 8% of movies in the theatre was chosen by people from 25-65 years old while the number of films seen by 18-24-year-olds continued growing, up to 14%.

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Writing Feedback / The importance of color in marketing [4]

Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour.

How true is this statement? How much does colour influence us when we buy something?

In recent years, color has been considered to be one of the most effective marketing strategies in many businesses. Besides the product quality, the color partly affects consumer choices when they want to buy something.

Through some market surveys, it is obvious that the company can increase profits by taking advantage of color, which affects buyer behavior in different ways. First, one must be aware that the color has a significant impact on the consumer's psychology. For example, in order to evoke the feeling of youthful and optimistic from shoppers, the company can design a trademark with a yellow background that catches many teenager's eyes. Second, in the competitive market, many manufacturers and retail companies use the color to increase brand recognition. Through color design, they can draw the consumer's attention, enhance consumer confidence, and clarify the characteristic of a product or service.

The use of color is a vital step in the process of creating an effective sales plan, but it cannot completely dominate the buyer's choice. Due to the difference in the personal economy, the budget is an inevitable factor that leads the consumer to buy a good. In fact, the shopper won't buy overpriced footwear, which they cannot afford although it has perfect color. In addition, cultural diversity has affected shopping habits from country to country. For instance, the females in West Bengal or Assam would prefer buying sarees as compared to Westerns.

In conclusion, the color is a critical component in advertising the product to the customer and make a good impression on the company brand.