In July 2007, I worked as an intern for 4 days at Zhongyou Department Store. I was assigned to work with the Enterprise Planning Department. The manager introduced to me the special marketing position of the store: young adults and teenagers. Our shop had stocks of merchandise especially for teenagers.
On the second day of my internship, the opponent store launched a marketing campaign and grasped many clients to our surprise.
Anxiously, I asked my supervisor "Whom does our opponent appeal to most?"
Answered: "Young working adults"
I asked: "Since our shop aims at appealing to young customers, how about a promotion for teenagers?"
"Score!"
Our promotion plan with special discount for students came out days later.
An emergency promotion was launched, with great success.
After this internship, I knew that a market campaign is like playing chess: you need to make full use of your advantages to beat your opponent.
On the second day of my internship, the opponent store launched a marketing campaign and grasped many clients to our surprise.
Anxiously, I asked my supervisor "Whom does our opponent appeal to most?"
Answered: "Young working adults"
I asked: "Since our shop aims at appealing to young customers, how about a promotion for teenagers?"
"Score!"
Our promotion plan with special discount for students came out days later.
An emergency promotion was launched, with great success.
After this internship, I knew that a market campaign is like playing chess: you need to make full use of your advantages to beat your opponent.
