Hi, I am Yoki, I am from Japan and I am trying to do a search for China-Russia market.
There are a large increase amount of Chinese tourists travel to Russia every year. There are 1,360,000 travelers went to Russia in 2016, which has increased 21% compared with last year. From Jan 2016 to June 2016, there are about 599,000 people travel to Russia under the group travel visa-free condition, with year-on-year growth of 47%. Russia ranked as the 9th countries Chinese traveler ever visit in 2016, it still has a huge potential to grow.
Selling point: ( 4 crucial points: TIME MONEY INTEREST ENERGY)
The world's largest country offers it all, from historic cities and idyllic countryside to artistic riches, epic train rides, and vodka-fuelled nightlife.
Affordable (currency exchange rate to rouble is low) cheap flights and hotels, it is cheaper from Oct to Feb.
Culture attraction.(Communist party). Especially to Elders(40-70-year-old traveler)
Current Market situation (based on research 2016)
A. Busy season 75% Chinese traveler go to Russia from June to September at 2015
B. Offseason:
A huge increase in the amount of Chinese travel in offseason other than the busy season.
Offseason traveling offers a price advantage and attracts travelers who are interested in skiing and snow.
C. Moscow and St. Petersburg are most famous cities for Chinese traveler. 95% Chinese traveler only choose Moscow, St. Petersburg, Amur Region, Lake Baikal and Primorsky Krai.
D. traveler mainly from the 1st Tired city, But traveler from 2rd tired city are growing.
More direct flights from China to Moscow, Lake Baikal etc.
F. Chinese travelers who travel in groups and organized by a qualified agency can have visa-free benefits for 15 days.
E. 63%Woman >37%man
50-60-year-old travelers> 60-70-year-old travelers> other groups
Russia market towards China
There are a large increase amount of Chinese tourists travel to Russia every year. There are 1,360,000 travelers went to Russia in 2016, which has increased 21% compared with last year. From Jan 2016 to June 2016, there are about 599,000 people travel to Russia under the group travel visa-free condition, with year-on-year growth of 47%. Russia ranked as the 9th countries Chinese traveler ever visit in 2016, it still has a huge potential to grow.
Selling point: ( 4 crucial points: TIME MONEY INTEREST ENERGY)
The world's largest country offers it all, from historic cities and idyllic countryside to artistic riches, epic train rides, and vodka-fuelled nightlife.
Affordable (currency exchange rate to rouble is low) cheap flights and hotels, it is cheaper from Oct to Feb.
Culture attraction.(Communist party). Especially to Elders(40-70-year-old traveler)
Current Market situation (based on research 2016)
A. Busy season 75% Chinese traveler go to Russia from June to September at 2015
B. Offseason:
A huge increase in the amount of Chinese travel in offseason other than the busy season.
Offseason traveling offers a price advantage and attracts travelers who are interested in skiing and snow.
C. Moscow and St. Petersburg are most famous cities for Chinese traveler. 95% Chinese traveler only choose Moscow, St. Petersburg, Amur Region, Lake Baikal and Primorsky Krai.
D. traveler mainly from the 1st Tired city, But traveler from 2rd tired city are growing.
More direct flights from China to Moscow, Lake Baikal etc.
F. Chinese travelers who travel in groups and organized by a qualified agency can have visa-free benefits for 15 days.
E. 63%Woman >37%man
50-60-year-old travelers> 60-70-year-old travelers> other groups