The table below shows a breakdown of companies advertising expenditure in different media sectors in three countries (Australia, South Korea and Brazil). Summarise the information by selecting and reporting the main features and make comparisons where relevant.
write al least 150 words.
The table shows us the advertising expenditure in three different countries namely Australia, South Korea and Brazil.
Tv is the sector with the most expenditure for all the three countries. Australia and Korea invest the same percentage of resources into this means of communication, while Brazil invests nearly twice as much.
Expenditure of Newspaper and radio for Australia and Korea are similar with an average of 22%. Unlike Brazil which spends less money in this two sectors, the percentage of spending in these two sectors is around 15% .
The expenditure of the other systems of communication are different for the three countries. The 30% of the total expenditure of Australia is directed to Internet, Sponsorship and Direct Mail, respectively 15% for the first and 8% for the last two.
Unlike Korea where the 30% of total expenditure are divided respectively in 12% to the both sponsorship and Direct Mail sectors and only 6% to Internet.
Brazile divide the 9% of all spending in these three categories, with only 1% to Direct Mail, 3% to Internet and 5% to sponsorship.
In conclusion the amount of total spent is divided essentially in the first four categories, except Brazil which spend more than half of total expenditure in TV sector.
208 word
write al least 150 words.
The table shows us the advertising expenditure in three different countries namely Australia, South Korea and Brazil.
Tv is the sector with the most expenditure for all the three countries. Australia and Korea invest the same percentage of resources into this means of communication, while Brazil invests nearly twice as much.
Expenditure of Newspaper and radio for Australia and Korea are similar with an average of 22%. Unlike Brazil which spends less money in this two sectors, the percentage of spending in these two sectors is around 15% .
The expenditure of the other systems of communication are different for the three countries. The 30% of the total expenditure of Australia is directed to Internet, Sponsorship and Direct Mail, respectively 15% for the first and 8% for the last two.
Unlike Korea where the 30% of total expenditure are divided respectively in 12% to the both sponsorship and Direct Mail sectors and only 6% to Internet.
Brazile divide the 9% of all spending in these three categories, with only 1% to Direct Mail, 3% to Internet and 5% to sponsorship.
In conclusion the amount of total spent is divided essentially in the first four categories, except Brazil which spend more than half of total expenditure in TV sector.
208 word
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