Joseph Ravenell saw the opportunity for health equity in barbershop. For black men, barbershop is not only the place that they can cut their hair or beard trimmed, but also a place go for a friendship, soladarity and solace. A place that where people can get away from their stress which was happen with company problem, work assigment, etc. Barbershop is also place about loyalty and trust. In every visiting a barbershop, people will be did a talk in conversation. This conversation is the essence of the black barbershop.
Many people go to their favorite barbershop to be relax by doing a chit-chat with the other visitors, aven with the barber also. The people in the barbershop always welcome, they would be talk about politics, sports, music, news and many more. But the most important thing is about health. Many time they did a conversation about health so lengthy and deep. they will recommend about salt on diet, to eat less fried foods, stop smoking and reducing stress.
Especially for the black men, most of them talk about the high blood pressure. Because almost 40% of black men have a high blood pressure disease. Sometimes people better go to the barbershop then the doctor or pharmacist. Because they can give some recommendation to each other in the barbershop. Joseph Ravenell also said in his speech that "lots of black men trust their barbers more than they trust their doctors".Summarized from TED
: How Barbershop can Keep men Healthy - Joseph Ravenell