IELTS Essay:In a recent survey conducted in this country, it was found that up to 20% of twelve year-olds in some schools were showing early signs of nicotine addiction.
In the eighteen to twenty year age bracket the percentage was as high as 70%. A large contributing factor to this high level of addiction is attributed to the uncensored TV advertising of cigarettes.
For this reason all cigarette advertising should be banned.
Given the profound and negative influence of tobacco advertisement on teenagers, some people endorse the proposal to ban cigarette advertising. Others argue strenuously that it will hinder the freedom of speech of this country. I agree with the former that commercial advertising on tobacco should be inhibited and the reasons are given as follows:
Firstly, marketing messages and their implication about cigarette ramps up usage of tobacco among the minors. This is so because advertisers tend to utilise images of successful entrepreneurs to associate the products with rich lifestyle, which is desirable among teenagers. To narrow the chasm between wealthy businessmen and themselves, adolescents will mimic the behaviour presented in the ad and voluntarily pick up the habit of smoking. Notably, once a student begins smoking in a school, due to peer pressure, others will take on this habit, which creates a domino effect and then ultimately smoking becomes prevalent among the young.
Secondly, putting a brake on commercial speech on cigarette has proven effects on reducing tobacco consumption. Research has shown that countries with strict censorship on cigarette advertisements enjoy a downturn of tobacco sales. That is to say, decline in teenagers' media exposure to tobacco attributes to a slump in tobacco usage among youngsters.
Moreover, considering the clinical data that reveal the link between smoking cigarette and weakened immune system, compromised lung functions and respiratory distress, it is of the best interest of younger generation, for the government to impose strict censorship on cigarette advertisement and marketing activities.