Abstract: Relationship between customers and supermarkets

With the impacts of post-COVID-19 era and the rapid development of digital technologies, customer behavior patterns and preferences are changing. It is crucial for enterprises to understand how customers think and do, in order to maintain their competitive edge and ensure their continued success. This study takes The A Wholesale as an example, aiming to provide valuable advices to local businesses by analyzing the relationship among service quality, customer satisfaction, customer loyalty and behavioral intentions. The subject of this study is the customers who shop at the A Wholesale in B County.

The results of the study indicate that customer loyalty has positive impact on behavioral intentions, service quality has beneficial effect on customer loyalty, customer satisfaction and behavioural intentions, meanwhile, customer satisfaction has good influence on both customer loyalty and behavioral intentions.

In addition, the results of the study show that if enterprises, such as local supermarkets, pay attention to enhance service quality, improve customer satisfaction and continue to build customer loyalty, will have a positive impact on management strategies in business and academic research, as well as increasing competitiveness in markets. By understanding how customers think of service quality and satisfaction, also of the influences on behavioral intentions, enterprises can set better marketing strategies, and improve service quality, build and maintain customer loyalty, at the same time, increase their market share.

Key words: service quality, customer satisfaction, customer loyalty, behavioral intentions, consumer behavior, regional supermarket.

I think that you should avoid the mention of the Post Covid 19-era in the paper. It is not really a strong factor to be considered in the points that you have listed. So what is the point of mentioning it? Unless you plan to do a comparison between Covid 19 lock down grocery shopping in relation to the post Covid 19 scenario, then there is no clear connection. You can just discuss the technological trends instead that have led to the changing supermarket shopping mindset of the people. Regardless of Covid 19, it has become easier fofr people to just order their groceries online. That platform already existed long before the Covid 19 lock-down.