social media in business
The bar chart indicates the proportion of companies that have social media presented for their businesses purposes over the period from 2012 to 2016.
Overall, large businesses used social media the most for their business plans, while the least percentage came to small businesses. In addition, the proportion of media presence decreased significantly in three types of organizations in 2015.
Looking at the bar chart, social media usage in medium businesses saw a significant increase of 20% from 2012 to 2014, while the percentage of small businesses gradually rose from 25% to 35% in 2014. Additionally, the stable proportion of using social media in large businesses stood at around 75% which was over 2 times higher than that of small companies in the first 3 years.
The year 2015 saw a decline in social media presence with just 30% which came to small and medium-sized companies, while the percentage for large ones stood at 50%. However, the year 2016 saw a considerable increase of 30% in the percentage of large businesses with 80% in total, propelling them to the top ones using social media. Both small and medium companies' percentages were recorded at 50% and 55% respectively.