Fairtrade-labeled products - sale numbers
The tables below give information about sales of Fairtrade-labeled coffee and bananas in 1999 and 2004 in five Europian countries.
The two tables contain sales data for Fairtrade coffee and banana in 1999 and 2004, in five nations of Europe. Generally, we can observe that UK and Switzerland both play significant roles in sales of Fairtrade coffee and banana in 1999 and 2004.
The first table shows low-level coffee increasing in all five countries, despite the widely varying degrees. In two places sales increased by the same small amount: 1.8-2 million euros in Denmark, and 0.8-1 million euros in Sweden. The growth is slightly larger in Belgium, from 1-1.7 million euros. Meanwhile, the sales in Switzerland doubles, from 3-6 euros. Finally, in the UK there was an enormous increase, from 1.5-20 million euros.
In the second table, it is Switzerland which stands in the first place buying for more Fairtrade bananas than the other four countries. Sales figures of Switzerland burst from 15-47 euros across these five years, while in the UK and Belgium sales only grew from 1-5.5 and from 0.6-4 million euros respectively. Sweden and Denmark showed a different pattern, which decreased in banana sales from 1.8-1 and 2-0.9 million euros.
Comparing the two tables, it is clear that in 1999 Fairtrade coffee sales ranged from 0.8-3 million euros in these five countries, while banana sales also mostly between 0.6-2 million euros, with Switzerland at a huge 15 million euros. By 2004, sales figures for both products had risen across the board, Sweden and Denmark which dropped in banana sales.