A breakdown of proportion of internet-based trade for different four commodities in New Zealand between 2003 and 2013, a 10-year period is presented in the pie charts. Overall, it is immediately apparent that the largest growth has occurred in the film or music sales, while clothes become the most unpopular products in online shopping.
In 2003, people who bought film or music on the internet shops showed a medium percentage, at 21% and increased significantly in 2013, by 12%. Similarly, the rate of books sales had an upward trend although in the first year costumers did not interested in this sector, at less than a fifth of the total as the smallest number but there was a slight rise to 22% in 2013.
Turning to other commodities, travel and clothes. Travelers found online transaction very convenient, at over a third of online sales came from travel services. However, the proportion decreased gradually by 7% in another year. Interestingly, the greatest drop appeared in the amount of clothes. By 2003, it presented the second largest well-known commodity in online commerce, at approximately a quarter of the total but in the following decade, it fell considerably at 16% as the lowest number in this year.