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Some people can't resist to buy the latest gadgets on its first sales announcement. This seems likely to occur as human brain is wired that makes them crave on the gadgets. Sundeep Teki, a neuroscientist at the University of Oxford, mentioned that it is human natural desire to seek security and social acknowledgement. This action triggers the reward network in the striatum, then followed by releasing dopamine. When this condition is rewarded, dopamine level will increase. In the other words, apple companies are seeing this as a opportunity exploit human desire. Such a normal view in this day and age, apple products activate people brain to picture their products as a faith.
Neuromarketing is the combination of marketing and neuroscience. Business utilize this concept through several psychology and neuroscience experimental to trigger human desire on gadgets. Psychology reason also plays important role, there is a people hope within technology development. People has experienced this development and they put their trust in it.
Some people can't resist to buy the latest gadgets on its first sales announcement. This seems likely to occur as human brain is wired that makes them crave on the gadgets. Sundeep Teki, a neuroscientist at the University of Oxford, mentioned that it is human natural desire to seek security and social acknowledgement. This action triggers the reward network in the striatum, then followed by releasing dopamine. When this condition is rewarded, dopamine level will increase. In the other words, apple companies are seeing this as a opportunity exploit human desire. Such a normal view in this day and age, apple products activate people brain to picture their products as a faith.
Neuromarketing is the combination of marketing and neuroscience. Business utilize this concept through several psychology and neuroscience experimental to trigger human desire on gadgets. Psychology reason also plays important role, there is a people hope within technology development. People has experienced this development and they put their trust in it.