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Business Essay help, comparing two organistaions and deploying commercial awareness



Joelcav 1 / -  
Nov 28, 2012   #1
Hi, I have been set an essay for one of my modules at university (I don't study business so finding it quite hard) part of the quest is, Write a project report which evaluates the way in which it would be appropriate to demonstrate and deploy commercial awareness skills within two contrasting organisations, with a clear rationale for your choice. I know what commercial awareness is but not how to deploy it. I have previously worked in a food retail environment so have chosen Sainsbury's supermarket as one of my organisations, but I am not really sure where to start with 'deploying commercial awareness skills' in an organisation. it is 2,500 words. Any help would be great, thankyou.

dumi 1 / 6793  
Dec 18, 2012   #2
Hi Jowlcav,

Write a project report which evaluates the way in which it would be appropriate to demonstrate and deploy commercial awareness skills within two contrasting organisations, with a clear rationale for your choice. I know what commercial awareness is but not how to deploy it. I have previously worked in a food retail environment so have chosen Sainsbury's supermarket as one of my organisations, but I am not really sure where to start with 'deploying commercial awareness skills' in an organisation. it is 2,500 words. Any help would be great, thankyou.

Ok.... I found the following two definitions for commercial awareness ;
"Commercial awareness" is a term that refers to a candidate's general knowledge of business, their business experiences (or work experience) and, specifically, their understanding of the industry which they are applying to join. It is a key competency for all city job applications.

It is the knowledge of how businesses make money, what customers want, and what problems there are in particular areas of business.

So what you need to do is, first examine the way the business is carried out by this supermarket in terms of ;
1. their level of "know how" in business
2. their business experience and expertise in contrast to other competitors
3. their knowledge level about the industry
4. their understanding about customer expectations and perceptions
Do the same for the other contrasting company too.... It's better you choose one in manufacturing sector.
Then based on your findings, do write your report that contrasts the two :)


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