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Motivation Letter for Master's degree _ International Business and Management

Apr 24, 2017   #1

I am ready to bring my career path to the next level

To whom it may concern,

I am writing this letter to apply for a position in the Master of Arts in International Business and Management program, offered at the [univeristy]. After graduating from bachelor program in marketing section at the [university], I wish to expand my knowledge of business management and managerial tools, which I was not equipped deeply enough in the university, to evolve in the Business world. By reading the provided course curriculum, I have found that the subject material covered will best suit my career goals.

I have had a strong interest in managing, particularly in the marketing field, since the first year in the university. During working in a marketing department of a representative office in [city] of a United States healthcare and technology company, I have been trained to implement and controlling marketing plans in multi aspects such as marketing tools, finance, and human resources. I have worked with different departments, such as IT department, Business Development department, and Finance department, to discuss and develop full-funnel marketing plans. This is the career path I wish to focus on, developing and managing marketing programs for a company or a brand. I consider an International Business and Management program to be the best for my career path.

My professional goal is to become a brand manager for a multi-brand company such as Procter & Gamble (P&G) after successfully completing my master's degree. The opportunity to evolve into the high-level education that the Master program you offered would expand and deepen my knowledge in the field of Management and provide me a great advantage in the labor market. Additionally, besides major study area, Strategic Marketing and Consulting are the reason I wish to participate in your program, which are courses I was highly interested in but did not have a chance to study so far. The program would allow me to gain more knowledge about the general and strategic management, particularly for marketing management.

During years in the university, I focused on Marketing - related concepts through theoretical approaches and also studied basic knowledge of principles of business administration. Moreover, I studied project management, analyzing international companies' case studies as the role of project managers and studying their project managers' approaches in the real world.

I researched and used a real example in the pharmaceutical industry in [country], the [company], for my bachelor's thesis, "Name of thesis". It improved my market research and data analysis skills. In particular, I applied market research techniques, such as personal interview, surveys and SPSS, and analytics tools such as SWOT, PESTLE table to identify the strengths and weaknesses of the Imexpharm and develop a marketing plan for its.

Moreover, I have learned that other skills and factors are also essential to successfully complete any projects, for instance, strong organization and communication skills, respect of deadlines, open-mindedness, and accuracy.

With all of experiences listed, I am ready to bring my career path to the next level. The courses offered in this program are specifically in line with my professional goals. Additionally, studying abroad provides a great grounding in which to further experience divergent cultures and exchange knowledge. I am certain that the knowledge and skills learned from my professional experience and university would make me a valuable applicant for Master of Arts in International Business and Management program, offered at the [university].

Thank you in advance for considering my application.
Holt  Educational Consultant - / 14,919 4799  
Apr 24, 2017   #2
Nguyen, there are only two things that you should represent in the motivational letter, which should not be more than 2-3 paragraphs long. The first paragraph, should introduce an overview of your interest in the masters degree course, as motivated by your current profession. Your college training is not in question here because this is a motivational letter. That information should be saved for a summary in the statement of purpose. In the motivational letter, just give an overview of your current profession and how this motivated you to study this course. From there, the second paragraph should explain the method by which and why you chose to enroll in this university. The final paragraph, should reiterate your desire to attend the university during the upcoming term and that you are available for further interviews if necessary. The motivational letter should not contain as much information as yours currently does because this is only supposed to superficially introduce you to the reviewer.

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