Nowadays some consumers are much less influenced by advertising than in the past. What do you think

Nowadays, some people think that consumers have become less influenced by advertising than in the past. This essay can discuss several reasons behind this trend and exploit some positive effects on both businesses and consumers.

It is clear that the development of technology makes consumers less influenced by advertising than in the past. Firstly, in social media platform development, consumers access more information sources, compare products and prices, and reference other consumers' opinions before making the decision to purchase. Secondly, consumers become more intelligent and careful with advertising gimmicks, they can distinguish the quality of products, consider prices to make a conscious decision. For instance, instead of the traditional advertisements like TVC on television, through online advertisement and social media platforms, I easily researched information about products and watched some review channels before buying a computer mouse which helps me to avoid marketing gimmicks, like seedings, false advertisements. Thus, the development of technology including the appearance of online advertisements make consumers less influenced than in the past, and this brings some positive benefits for both consumers and businesses.

The modern advertisements bring positive influences on both consumers' benefit and businesses. As consumers become less influenced by advertising and make decisions based on exact information, companies are forced to promote quality and price of products to remain competitive advantages and attract customers instead of advertising. Moreover, modern advertising fosters positive changes for both consumers and businesses by encouraging transparency and honesty products in the advertising industry, then advancing ethical standards in business. For a long term, these positive changes improve products and enhance the quality of living.

In conclusion, the development of technology including social media platforms makes consumers less influenced by advertisements than in the past due to consumers making more informed decisions. I believe that this trend brings significant benefits to consumers' lives by driving businesses to improve the quality of goods and services.

One of the main requirements of the task 2 first paragraph is that the writer is expected to present a clear opinion regarding the given discussion questions in the original prompt. The writer is to show a logical thought process that would lead him into displaying his point of view, that he will then go on to expand into developed paragraph discussions over 2 reasoning and paragraph presentation sections. That said, it is important that the writer present actual discussion points in this section instead of merely repeating the talking points of the original prompt. By not indicating quick responses to the questions, the writer will be deemed to not have a clear opinion, due to the lack of a thesis statement, causing that paragraph to fail in the preliminary scoring section.


You are merely repeating the discussion focus at this point. It will not add to your points. You need to use a proper subject anchor in relation to the first discussion question presented. You only have 40 minutes to write this essay so do not waste it by using word fillers. It might cause you to miss the writing deadline.

This is a 2 reasoning paragraph essay. There is no reason to use 3 paragraphs in the presentation. Task 2 essays are always written with only 2 reasoning paragraphs, regardless of the writing instruction. You are running the risk of failing this test by over writing it. From what I have read, you are already going to fail in 2 aspects, the TA and LR sections, because you are not focused on the development of a quality discussion presentation. You are focused on the word count, which normally results in a failing score in the end.